Kanye West’s fashion Line seems like The Bleakest components Of The Matrix

Tattered, sullen, and vaguely militaristic. Kanye West’s new model line is what Keanu Reeves wore after he took the purple pill.

February thirteen, 2015 

final night, Kanye West, along with Adidas Originals, confirmed off the Yeezy Season 1 model line. impressed by means of his own fashion experience, it’s principally devoid of coloration and decorated with obscure militarism, featuring unisex bomber and blouson jackets, and distressed, outsized collarless shirts in olive, tan, and grey. every piece is a color deconstruction of camouflage itself. (although pieces also are available camouflage prints, too!)

the cultured isn’t utterly original—people have already pointed to West’s notion from Raf Simons’s AW01 line, which itself was inspired by means of the craze of the Manic side road Preachers. but having a look on the depressed fashions, carrying tattered, muted, oversized clothing, all I see are the saddest a part of The Matrix. you already know, the stuff worn by all these individuals who live in the actual world, who’ve banded collectively the final last plus-sized thermals to be stained with protein gruel.

Warner Bros

Yeezy Season 1 is a dwelling meme, born where sad Kanye meets unhappy Keanu.

the female pieces get a relatively completely different remedy. now not best had been the models dressed in nude stockings (possibly but uncertainly now not a part of the collection)—creating an impact that they were 1/2 dressed. These pieces had been dyed within the domestic of purple colors—turning them into The Matrix’s attention-grabbing, lady in crimson incarnate. neatly, with a much less completed hemline.

Warner Bros

but for essentially the most phase, these aesthetics are not simply the stuff of dystopian sci-fi; they’re all growing developments. Gender-ambiguous militia cuts are in. Neutrals are too. Unfinished hems as well. Kanye’s type line is consumerizing zeitgeist greater than causing it.

the end remark on stage used to be in simple terms populist, featuring runway models carrying hoodies, taking a look less posed for the duvet of Vogue than groomed for a experience on the subway. it’s used to be an inspirational, anti-aspirational sentiment: nobody isn’t cool or just right having a look sufficient to wear these items.

And as for Adidas, who co-subsidized the show (though it’s kind of unclear which items they’ll model), this drab everyman perspective may supply a strategic counter to their rival Nike. in spite of everything, Nike has outlined its attire via weaving it in every coloration of the rainbow, teasing a vibrant and positive future filled with neon afterglow. however neon simply isn’t cool when you are hiding from the robots, huddled and shivering on the decks of the Nebuchadnezzar.

[All Photos (unless otherwise noted): Getty Images for Adidas]

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