Lululemon Yoga Pants Get an entire Overhaul
Now offering: the entire “feels.”
September three, 2015
Lululemon, the maker of expensive yoga apparel, has just given their stretch pant division an entire overhaul. in addition to offering 4 brand-new designs, the Canadian retailer is now categorizing their leggings by “engineering sensation”—that means you can now save the pants according to their feel as well as their fashion.
These “sensations” (yep! that is what they are going with) exist on a spectrum starting from secure (“nothing in your manner”) to Tight (“locked and loaded”) with 4 others of varying tightness in between. They’ve adapted their present collection of pants in line with these new classes and likewise added 4 new kinds. These embrace the Align pant ($98) in the naked sensation and the all of the proper places pant ($128) in Held-In.
Lululemon has long maintained a cult-like female following, however its yoga pants have also had their fair share of controversy. In 2013, the company recalled 17% of its black yoga pants after consumers complained that they were see-thru (after which-chairman Chip Wilson made disparaging remarks about ladies’s thighs to the clicking). They later resold the identical pants, repackaged as the 2d probability Pants, for $6 lower than the original.
This was once all considered all over the redesign, Lululemon’s design director Antonia Iamartino tells Refinery29. “various the issues that we had skilled with that previously never will have to’ve came about, and we in reality discovered quite a bit from that [translucent-pants recall] expertise,” she says. “we now have new tactics, new how to display our materials, and new checks-and-balances to only truly reveal and maintain our eye on that. All of our new pants went via those self same techniques and steps to have that now not be an expertise.”
with the intention to must comforting information for Luluheads. finding out you are bearing it all all the way through downward dog is rarely a pleasant sensation.
[All Photos: via Lululemon]