Marketers Face Challenges With MTA Media Tracking

Marketers Face Challenges With MTA Media Tracking

by , December 27, 2019

Marketers Face Challenges With MTA Media Tracking | DeviceDaily.com

While marketers have steadily adopted multi-touch attribution (MTA) to measure the effectiveness of their advertising efforts among a variety of media channels in the past few years, they still face challenges in implementing the data-intensive method of analysis.

MTA is challenging to implement, and marketers still expect to use other …

MediaPost.com: Search Marketing Daily

(17)