Microsoft has a dumb idea to make people use its web browser


Microsoft is trying a new brute-force tactic to boost adoption of its Edge browser. In the latest preview version of Windows 10, Microsoft’s Mail app will automatically open web links in Edge, even for users who’ve set a different browser as their default. Doing so, Microsoft says, will ensure “the best, most secure and consistent experience on Windows 10 and across your devices.”

That’s not exactly true. Although Edge has gotten a lot better since it replaced Internet Explorer as the main Windows browser in 2015, and is now available on iOS and Android, it doesn’t yet sync tabs across devices like Chrome and Mozilla Firefox can. Also, the iPad version is still in beta, and the Android version isn’t compatible with tablets.

Besides, ignoring people’s default browser choice only makes the experience less consistent, because users end up with open web pages scattered across multiple browsers. If Microsoft wants people to love Windows, this isn’t the way to do it.


Fast Company , Read Full Story