Microsoft cellular Share Reaches Lowest level seeing that comScore monitoring began

whereas Android continues its march because the dominant world operating device, its market share in the united states is largely flat and roughly at the comparable situation it used to be in 2012. Apple has won and Microsoft has declined throughout the identical duration in line with comScore smartphone marketshare data.

In June, 2015 Android had a 51.6 % share of the usa smartphone market. though the quantity has fluctuated slightly over time it’s now similar to where it was once in June, 2012.

The iPhone by using comparability has gained roughly 12 points of market share during the identical three-year period consistent with comScore data. This has come on the fee of the opposite running methods, BlackBerry, Microsoft and Nokia/Symbian.

specifically Microsoft has viewed its smartphone share decline slowly but steadily all through the identical time frame. home windows telephones had been preserving at about 3.four p.c over the last a number of quarters however declined to 2.9 p.c on this most up to date comScore record. that is the lowest share percentage said for Microsoft’s cellular OS considering comScore started out reporting the data.

Microsoft has mentioned it’s no longer giving up on home windows telephones — the corporate is committed to having windows on mobile gadgets — however its $7.6 billion write-off of the Nokia deal and the shift in software focal point to Android and iOS indicates a backing far from its personal mobile OS.

despite Microsoft’s expressed attitudes or professional place, america shopper public has now not embraced home windows phones. reviews from a number of 0.33 celebration sources (e.g., StatCounter) express home windows telephone generating less than 2 percent of cell internet visitors.

The tables above reflect comScore’s prime 15 mobile apps, measured when it comes to target audience attain. I’ve in comparison closing yr and this yr aspect via aspect. while there’s restricted motion for many of the apps, fb Messenger has ascended from place 10 in 2014 to position three on the June, 2015 list.

Yahoo climate and Google+, present closing year, have been replaced by way of Snapchat and Amazon.

concerning the writer

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private blog, Screenwerk, about connecting the dots between digital media and real-world client behavior. he is also VP of strategy and Insights for the native Search affiliation. practice him on Twitter or in finding him at Google+.

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