P&G: Biggest — And Most Cost-Efficient — TV Advertiser In 2020

P&G: Biggest — And Most Cost-Efficient — TV Advertiser In 2020

by  @mp_joemandese, March 11, 2021
P and G: Biggest -- And Most Cost-Efficient -- TV Advertiser In 2020 | DeviceDaily.com

Procter & Gamble once again was the top TV advertiser in the U.S. during 2020, but it also was the most cost-efficient — by a wide margin — according to a Research Intelligencer analysis of data from Nielsen.

The analysis, which includes all broadcast, cable, and Spanish-language, syndication and spot …


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