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Pinterest is reportedly in talks to acquire VSCO
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Pinterest is reportedly in talks to acquire VSCO

Pinterest is reportedly in talks to acquire VSCO

VSCO’s social service doesn’t include likes or follower counts.

Richard Lawler
R. Lawler
April 3rd, 2021
Pinterest is reportedly in talks to acquire VSCO |
NurPhoto via Getty Images

So what can Pinterest do to jump higher up the list of social networking sites? According to a report by the New York Times, one possibility is acquiring the owner of VSCO, the app for editing / sharing photos and videos that has brought in-depth tools to mobile users for years. Neither side directly confirmed the negotiations, and there’s no word on a possible price, but maybe combining forces can bring some Instagram-like glow. 

As it is, Pinterest is still mostly known for planning and organizing, and as the NYT article points out, other than some recent acquisitions, VSCO is currently best known for the “VSCO girls” meme. In a statement, VSCO owner Visual Supply Company said “We’re always meeting with different companies across the creative space at any given time and do not discuss rumors or speculations. Our focus remains on growing VSCO’s business first and foremost. Having just crossed our 10 year anniversary, we’re even more bullish about our opportunity ahead and to serve the evolving needs of creators everywhere. We’re especially excited this year to build out new ways for creators to create together, to explore how creators might financially support themselves through VSCO, and of course, continue expanding on our multimedia tools to make it easier to create from a mobile device. “