Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO

Brougher will lead efforts to expand Pinterest’s global operations and advertising business.

Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO | DeviceDaily.com

Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest’s sales, partner marketing, measurement, corporate and business development, and communications teams.

According to Pinterest, Brougher’s overall aim will be to manage and grow Pinterest’s global operations and advertising program to bring the company through its next growth phase.

“Francoise’s experience is going to be an incredible asset for our company and our mission of helping people discover and do what they love,” says Pinterest CEO and co-founder, Ben Silbermann.

The CEO calls Brougher a world-class manager and sharp strategic thinker. As part of the executive team, Brougher will report directly to Silbermann. Recently promoted SVP of ads and commerce, Jon Alferness, who is responsible for developing and managing advertising products, will continue to report to Silbermann.

Since 2013, Brougher has served as Square’s business lead where she focused on the mobile payment company’s operations growth and business operations.

Prior to Square, Brougher served on Google’s leadership team as its vice president of SMB global sales and operations where she led efforts to grow the search giant’s base of small business advertisers.

With more than 25 years in the industry, Brougher earned a Masters in Engineering from France’s Institut Catholique d’Arts et Metiers and an MBA from Harvard Business School.

Pinterest claims more than 200 million worldwide monthly active users globally, with more than half residing outside the US. The company says there are more than 1 million businesses on Pinterest, but has not disclosed how many of those businesses advertise on the platform.


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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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