Sony A9 III review: The future of cameras is fast

Sony A9 III review: The future of cameras is fast

The global shutter makes it fast and distortion-free, at the cost of some image quality.

Sony A9 III review: The future of cameras is fast | DeviceDaily.com
Steve Dent for Engadget

After letting rival camera companies catch up for the last few years, Sony laid down a gauntlet with the 24.6-megapixel A9 III. It’s the world’s first mirrorless camera with a global shutter, a much-awaited holy grail feature. It completely eliminates rolling shutter distortion found on CMOS cameras by reading the entire sensor at once. It also boosts speed and removes the need for a mechanical shutter.

As a pioneering product, it’s not cheap at $6,000, but you can expect the technology to come down in price in the future. And there is a downside: Image quality is reduced compared to regular cameras, due to the nature of a global shutter.

Is it worth trading off image quality for extra speed and lack of distortion, especially compared to stacked sensor cameras that are already pretty quick? To find out, me and my pro photographer friends put a final production model through a variety of shooting scenarios.

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony

Sony A9 III

Sony’s A9 III is the first mainstream camera with a global shutter, marking yet another leap in innovation by the company. The new technology brings some big benefits, especially speed and the lack of image distortion as the entire sensor is read at once. It also offers large benefits for content creators, with 4K at 120 fps, 10-bit Log and no distortion for whip pans, and other fast moving content. The main drawback is image quality that’s reduced compared to regular CMOS cameras.

Pros

  • Incredibly quick
  • Fast and accurate autofocus
  • Good stabilization
  • Excellent video capaibilities
Cons

  • Reduced image quality
  • Expensive

$6,000 at B&H Photo Video

Body and handling

The A9 III is Sony’s best handling-camera yet, borrowing all the latest features of recent models like the A7R V. It’s very light for a full-frame camera at just 617 grams. And the redesigned grip is more comfortable and secure, which is a big help to working pros, especially with heavy lenses. By comparison, Sony’s A1 can be hard on one’s hands over a full day, according to my photographer pals.

There are three top control dials, making it easy to find primary settings in fully manual mode. It has a pair of dual dials, with one for video, photos and S&Q plus shooting modes, and the other controlling burst along with autofocus. You also get a rear joystick, control dial and no less than 5 custom buttons.

With everything well-placed, it’s a cinch to shoot manually. When you do need to delve into the menus, those are also well laid out. Settings are divided logically into categories, while the home menu shows key options (shutter speed, white balance, etc.) at a glance. Everything can be customized, and you can back up your settings to a memory card.

The high-resolution two million dot rear display is of course touch sensitive for focus and menu control. It flips out and tilts up or down to please both photographers and creators. The viewfinder is the best on any camera, with 9.44 million dots at 120Hz, or half that at 240Hz. That level of sharpness makes it easy to check focus and colors. Again, this is Sony flexing its tech muscles as the primary camera EVF supplier.

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com

Sony A9 III review: The future of cameras is fast | DeviceDaily.com