Spotted CEO Janet Comenos got great business tips from a book by a hostage negotiator
As the digital age boomed, Janet Comenos saw a growing gap in the marketplace between celebrities and companies. In 2016, she launched Spotted, a Boston-based marketing startup that connects celebrities, influencers, photographers, companies, and fans through social media marketing campaigns. Spotted was a hit.
Here the executive shares her tips and tools for getting the most out of every day.
What’s your Off Switch?
I open up the Houzz app and look through inspirational photos of bathroom and kitchen renovations.
What’s your On Switch?
I take one fast lap through the public gardens while blasting Rihanna in my AirPods and think about stepping off a yacht with Sir Richard Branson to accept an award on stage at Cannes. It’s the same dream, in the same place, every day.
What books are on your nightstand?
Where do you go to relax and recharge?
The San Ysidro Ranch in Ojai, California, boasts a beautiful vineyard and cottages that seem to block out all outside noise. Plus, they have Veuve Clicquot at check-in.
What are your go-to travel tips?
What’s a product that you are currently in love with?
Nanoleaf Aurora smart lights. You can turn them into any geometric shape and they stick to the wall after you set up your custom color scheme. I spent three hours in the office setting up a Nanoleaf pattern in the main room, from 4 a.m. to 7 a.m., in our logo’s shape. It was a magical feeling when everyone walked in that morning and they were set up.
What service or tool can you not live without?
Hotel Tonight. I can book four- and five-star hotels the same day I am traveling, for 30% to 40% less.
What classic product do you believe nobody’s ever improved on?
Bic pens. They take forever to run out of ink, and they’re fun to chew on in meetings.
What’s a product you recently splurged on?
A Rolex Datejust watch.
What song do you listen to . . .
When you’re waking up? “Real Love Baby” by Father John Misty
When you’re driving? “Thinking of You” by Lord Echo
When you’re working out? “Change Your Mind” by Britney Spears
When you’re hard at work on a big project? “Claire de Lune” by Debussy
To get psyched for a big presentation? “Signed, Sealed, Delivered” by Stevie Wonder
To mellow out at the end of the day? “Bam Bam” by Sister Nancy