State of YouTube In 2021 [Infographic]

Chintan Zalani July 1, 2021

YouTube saw an unprecedented rise in usage during the stay-at-home orders last year. Beyond just getting their dose of entertainment from the video platform, people used YouTube to learn new skills, as a source of news, feeling socially connected with others, and more.

The year also saw some collisions of social media platforms with governments — leading to the ban on short-form video platforms such as TikTok. YouTube capitalized on this gap in the market, opening up its platform to even creators by launching YouTube Shorts.

Among the key challenges for brands and video creators on YouTube, the rising competition and insufficient video production budget might be at the top. The new Shorts experience lets you create up to 60 seconds of vertical videos by stringing together clips and a bunch of editing tools to make them engaging — addressing both of these problems.

Creators worldwide have jumped on Shorts, and its player was reportedly getting 6.5B views a day. So leverage the discovery offered by this short-form experience before it ends up being super competitive.

In the infographic below compiled by Elite Content Marketer, you’ll learn more intriguing YouTube statistics that you can leverage to inform your video strategy. It lists content trends, use cases of videos, the watching behavior of consumers, the crucial role of live streaming in the absence of physical events, and more. Here’s the infographic designed by Graphic Rhythm:

Remember that YouTube isn’t the only video platform, and even success on YouTube with millions of monthly views could still mean a life of poverty. Whether an individual creator or a brand, you should leverage YouTube — but diversify your video marketing efforts. Gaining better control over your audience would mean not relying on an external algorithm.

Building a sustainable business around video might mean creating a video membership site. Or even hosting videos on your own website to offer a better-branded experience to your audience.

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