Semcasting unveils ‘self-serve deterministic attribution platform’
Branch buys TUNE’s attribution platform
Adobe Looks To Automate Attribution Models
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Are you ready for the attribution changes coming to Google AdWords?
Game over: The death of the sales funnel and leveling up attribution
MNI Targeted Media Launches Multichannel Attribution Tool
The disruption of attribution is coming
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
Google Attribution Rolls Out To Thousands Of Marketers
Nielsen buys multitouch attribution provider Visual IQ
Report: Only 1% of exchange location data useful for offline attribution
Google Attribution: Is Google stepping in because no one else would?
Mobile Attribution Is Flawed — And Costing Advertisers Money
AppsFlyer makes its attribution data more transparent
Bizible launches ‘first B2B revenue planning tool based on attribution
Bizible launches first self-service custom attribution for B2B
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Cross-Device Attribution Still Sticky Wicket
Cross-Device Attribution Isn’t Perfect, But It’s Critical
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit