Tag: Attribution

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Are you ready for the attribution changes coming to Google AdWords?
Are you ready for the attribution changes coming to Google AdWords?

Game over: The death of the sales funnel and leveling up attribution
Game over: The death of the sales funnel and leveling up attribution

MNI Targeted Media Launches Multichannel Attribution Tool
MNI Targeted Media Launches Multichannel Attribution Tool

The disruption of attribution is coming
The disruption of attribution is coming

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

Google Attribution Rolls Out To Thousands Of Marketers
Google Attribution Rolls Out To Thousands Of Marketers

Nielsen buys multitouch attribution provider Visual IQ
Nielsen buys multitouch attribution provider Visual IQ

Report: Only 1% of exchange location data useful for offline attribution
Report: Only 1% of exchange location data useful for offline attribution

Google Attribution: Is Google stepping in because no one else would?
Google Attribution: Is Google stepping in because no one else would?

Mobile Attribution Is Flawed — And Costing Advertisers Money
Mobile Attribution Is Flawed — And Costing Advertisers Money

AppsFlyer makes its attribution data more transparent
AppsFlyer makes its attribution data more transparent

Bizible launches ‘first B2B revenue planning tool based on attribution
Bizible launches ‘first B2B revenue planning tool based on attribution

Bizible launches first self-service custom attribution for B2B
Bizible launches first self-service custom attribution for B2B

SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap

Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution

Cross-Device Attribution Still Sticky Wicket
Cross-Device Attribution Still Sticky Wicket

Cross-Device Attribution Isn’t Perfect, But It’s Critical
Cross-Device Attribution Isn’t Perfect, But It’s Critical

Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit

Hotwire Explains How To Use Seven Attribution Models Simultaneously
Hotwire Explains How To Use Seven Attribution Models Simultaneously

PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution
PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution

Why Digital Attribution Is An Unsolvable drawback
Why Digital Attribution Is An Unsolvable drawback

a new go-Channel Frontier: Attribution
a new go-Channel Frontier: Attribution


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