Tag: Attribution

The disruption of attribution is coming
The disruption of attribution is coming

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SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

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Google Attribution Rolls Out To Thousands Of Marketers
Google Attribution Rolls Out To Thousands Of Marketers

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Nielsen buys multitouch attribution provider Visual IQ
Nielsen buys multitouch attribution provider Visual IQ

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Report: Only 1% of exchange location data useful for offline attribution
Report: Only 1% of exchange location data useful for offline attribution

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Google Attribution: Is Google stepping in because no one else would?
Google Attribution: Is Google stepping in because no one else would?

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Mobile Attribution Is Flawed — And Costing Advertisers Money
Mobile Attribution Is Flawed — And Costing Advertisers Money

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AppsFlyer makes its attribution data more transparent
AppsFlyer makes its attribution data more transparent

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Bizible launches ‘first B2B revenue planning tool based on attribution
Bizible launches ‘first B2B revenue planning tool based on attribution

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Bizible launches first self-service custom attribution for B2B
Bizible launches first self-service custom attribution for B2B

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SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap

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Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

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Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution

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Cross-Device Attribution Still Sticky Wicket
Cross-Device Attribution Still Sticky Wicket

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Cross-Device Attribution Isn’t Perfect, But It’s Critical
Cross-Device Attribution Isn’t Perfect, But It’s Critical

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Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit

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Hotwire Explains How To Use Seven Attribution Models Simultaneously
Hotwire Explains How To Use Seven Attribution Models Simultaneously

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PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution
PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution

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Why Digital Attribution Is An Unsolvable drawback
Why Digital Attribution Is An Unsolvable drawback

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a new go-Channel Frontier: Attribution
a new go-Channel Frontier: Attribution

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fb Touts large Atlas cell Attribution Success For reside Nation’s Madonna Tour
fb Touts large Atlas cell Attribution Success For reside Nation’s Madonna Tour

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Google’s In-The-second advertising version Expands On actual-Time Attribution, Programmatic
Google’s In-The-second advertising version Expands On actual-Time Attribution, Programmatic

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Has The Attribution Pendulum Swung Too some distance faraway from Search?
Has The Attribution Pendulum Swung Too some distance faraway from Search?

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Who will get credit for the revenue? How We consider Attribution
Who will get credit for the revenue? How We consider Attribution

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Inaccurate knowledge Flooding An trade still on the lookout for solutions through Attribution
Inaccurate knowledge Flooding An trade still on the lookout for solutions through Attribution

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