Tag: Attribution

Adobe Looks To Automate Attribution Models
Adobe Looks To Automate Attribution Models

Repin Comment
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Repin Comment
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Repin Comment
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Repin Comment
Are you ready for the attribution changes coming to Google AdWords?
Are you ready for the attribution changes coming to Google AdWords?

Repin Comment
Game over: The death of the sales funnel and leveling up attribution
Game over: The death of the sales funnel and leveling up attribution

Repin Comment
MNI Targeted Media Launches Multichannel Attribution Tool
MNI Targeted Media Launches Multichannel Attribution Tool

Repin Comment
The disruption of attribution is coming
The disruption of attribution is coming

Repin Comment
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

Repin Comment
Google Attribution Rolls Out To Thousands Of Marketers
Google Attribution Rolls Out To Thousands Of Marketers

Repin Comment
Nielsen buys multitouch attribution provider Visual IQ
Nielsen buys multitouch attribution provider Visual IQ

Repin Comment
Report: Only 1% of exchange location data useful for offline attribution
Report: Only 1% of exchange location data useful for offline attribution

Repin Comment
Google Attribution: Is Google stepping in because no one else would?
Google Attribution: Is Google stepping in because no one else would?

Repin Comment
Mobile Attribution Is Flawed — And Costing Advertisers Money
Mobile Attribution Is Flawed — And Costing Advertisers Money

Repin Comment
AppsFlyer makes its attribution data more transparent
AppsFlyer makes its attribution data more transparent

Repin Comment
Bizible launches ‘first B2B revenue planning tool based on attribution
Bizible launches ‘first B2B revenue planning tool based on attribution

Repin Comment
Bizible launches first self-service custom attribution for B2B
Bizible launches first self-service custom attribution for B2B

Repin Comment
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap

Repin Comment
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

Repin Comment
Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution
Search Affiliate Looks To AI, Machine Learning For Ad Fraud Detection, Attribution

Repin Comment
Cross-Device Attribution Still Sticky Wicket
Cross-Device Attribution Still Sticky Wicket

Repin Comment
Cross-Device Attribution Isn’t Perfect, But It’s Critical
Cross-Device Attribution Isn’t Perfect, But It’s Critical

Repin Comment
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit
Adobe Debuts Attribution Model And Virtual Analyst App At EMEA Summit

Repin Comment
Hotwire Explains How To Use Seven Attribution Models Simultaneously
Hotwire Explains How To Use Seven Attribution Models Simultaneously

Repin Comment
PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution
PlaceIQ & IRI group up to deliver Offline CPG sales information To advert focused on, Attribution

Repin Comment

Top