Tag: Attribution

Technology Highlights - Daily Updates on Technology & Devices

Claritas buys Barometric, marrying user segmentation with attribution
Claritas buys Barometric, marrying user segmentation with attribution

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PureCars launches an attribution platform just for car dealerships
PureCars launches an attribution platform just for car dealerships

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LinkedIn To Improve Attribution With Google Campaign Manager Integration
LinkedIn To Improve Attribution With Google Campaign Manager Integration

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Facebook Attribution now available to all advertisers
Facebook Attribution now available to all advertisers

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Semcasting unveils ‘self-serve deterministic attribution platform’
Semcasting unveils ‘self-serve deterministic attribution platform’

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Branch buys TUNE’s attribution platform
Branch buys TUNE’s attribution platform

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Adobe Looks To Automate Attribution Models
Adobe Looks To Automate Attribution Models

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Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

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Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

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Are you ready for the attribution changes coming to Google AdWords?
Are you ready for the attribution changes coming to Google AdWords?

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Game over: The death of the sales funnel and leveling up attribution
Game over: The death of the sales funnel and leveling up attribution

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MNI Targeted Media Launches Multichannel Attribution Tool
MNI Targeted Media Launches Multichannel Attribution Tool

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The disruption of attribution is coming
The disruption of attribution is coming

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SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution
SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

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Google Attribution Rolls Out To Thousands Of Marketers
Google Attribution Rolls Out To Thousands Of Marketers

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Nielsen buys multitouch attribution provider Visual IQ
Nielsen buys multitouch attribution provider Visual IQ

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Report: Only 1% of exchange location data useful for offline attribution
Report: Only 1% of exchange location data useful for offline attribution

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Google Attribution: Is Google stepping in because no one else would?
Google Attribution: Is Google stepping in because no one else would?

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Mobile Attribution Is Flawed — And Costing Advertisers Money
Mobile Attribution Is Flawed — And Costing Advertisers Money

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AppsFlyer makes its attribution data more transparent
AppsFlyer makes its attribution data more transparent

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Bizible launches ‘first B2B revenue planning tool based on attribution
Bizible launches ‘first B2B revenue planning tool based on attribution

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Bizible launches first self-service custom attribution for B2B
Bizible launches first self-service custom attribution for B2B

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SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap
SweetIQ, Yelp Integration Closes Online-Offline Attribution Gap

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Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA
Visual IQ Acquires Refined Labs To Strengthen Attribution In EMEA

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