Tag: Attribution

Technology Highlights - Daily Updates on Technology & Devices

LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

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Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution

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MoPub gives publishers impression-level revenue data, links with attribution platforms
MoPub gives publishers impression-level revenue data, links with attribution platforms

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The Next Big Source Of Ad Fraud: Attribution
The Next Big Source Of Ad Fraud: Attribution

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Could machine learning solve attribution challenges?
Could machine learning solve attribution challenges?

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Singular can now track ROI across channels, with deterministic attribution
Singular can now track ROI across channels, with deterministic attribution

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Kochava launches deterministic attribution for mobile web
Kochava launches deterministic attribution for mobile web

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Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities
Reddit App Install ads are, here along with new 3rd party attribution options, more tracking capabilities

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Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge
Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge

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Catalina adds first attribution tracking service
Catalina adds first attribution tracking service

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What is attribution modeling?
What is attribution modeling?

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Amazon adopts MRC viewability standard for conversion attribution
Amazon adopts MRC viewability standard for conversion attribution

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Claritas buys Barometric, marrying user segmentation with attribution
Claritas buys Barometric, marrying user segmentation with attribution

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PureCars launches an attribution platform just for car dealerships
PureCars launches an attribution platform just for car dealerships

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LinkedIn To Improve Attribution With Google Campaign Manager Integration
LinkedIn To Improve Attribution With Google Campaign Manager Integration

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Facebook Attribution now available to all advertisers
Facebook Attribution now available to all advertisers

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Semcasting unveils ‘self-serve deterministic attribution platform’
Semcasting unveils ‘self-serve deterministic attribution platform’

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Branch buys TUNE’s attribution platform
Branch buys TUNE’s attribution platform

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Adobe Looks To Automate Attribution Models
Adobe Looks To Automate Attribution Models

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Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

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Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

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Are you ready for the attribution changes coming to Google AdWords?
Are you ready for the attribution changes coming to Google AdWords?

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Game over: The death of the sales funnel and leveling up attribution
Game over: The death of the sales funnel and leveling up attribution

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MNI Targeted Media Launches Multichannel Attribution Tool
MNI Targeted Media Launches Multichannel Attribution Tool

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