HubSpot adds ABM, attribution reporting and machine learning A/B tests to Enterprise offering.
NinthDecimal Introduces Multi-Touch Attribution for Offline Store Visits
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
MoPub gives publishers impression-level revenue data, links with attribution platforms
Could machine learning solve attribution challenges?
Singular can now track ROI across channels, with deterministic attribution
Kochava launches deterministic attribution for mobile web
Attribution Angst: Why Brands Aren’t Getting It And Why Email Has An Edge
Catalina adds first attribution tracking service
What is attribution modeling?
Amazon adopts MRC viewability standard for conversion attribution
PureCars launches an attribution platform just for car dealerships
LinkedIn To Improve Attribution With Google Campaign Manager Integration
Facebook Attribution now available to all advertisers
Semcasting unveils ‘self-serve deterministic attribution platform’
Branch buys TUNE’s attribution platform
Adobe Looks To Automate Attribution Models
Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform