Tag: Brand

American Cancer Society Revamps Brand, Launches Impact Campaign

Adidas blew the Kanye controversy, but your brand can avoid the same mistakes

Why Skittles has become the scariest brand this Halloween

Surprise: Older People Care More About Brand Purpose Than Gen Z

Plot twist! Facebook changing its name to Meta was good for the brand

Global Healthcare Brand Sanofi, Omnicom Media Group Test Tracking Of Carbon Ad Emissions

Exclusive: Chris Paul launches a new vegan snack brand with GoPuff

Zoom Brand Campaign Readies Company For Next Steps

Lucid debuts its performance EV brand with the $249,000 Air Sapphire

Former Kiehl’s president Chris Salgardo launches Atwater, a grooming brand for men

Derek Jeter, Wayne Gretzky, and Misty Copeland started a sportswear brand

Athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird are creating the next great media brand

Spilled milk: Oatly recall and missed earnings cap a tough week for the popular brand

Google Working On Feature To Highlight Retail, Brand Loyalty Programs

Priyanka Chopra and Nick Jonas are making their first fashion investment—but the brand may surprise you

How GM transformed the Hummer brand from gas guzzler to earth hugger

No stethoscope, no problem: This scrubs company could be your new favorite athleisure brand

Why are the airlines fighting so hard to own Spirit, the most beat-up brand in air travel?

Lady Gaga launches beauty brand Haus Labs

Why rapper Macklemore says creating his golf apparel brand is a lot like making music

Kim Kardashian launches skincare brand with Coty

United Airlines touts diversity and sustainability in its first brand campaign since 2013

The Democrats’ brand advertising is broken. Can Hooligans fix it?

Should your brand take a stance on social issues? Here’s how to decide

Elon Musk’s Twitter coup may be the Muskiest of Musk brand moves

Savage X Fenty IPO: 3 reasons why Rihanna’s lingerie brand could be a smart bet for investors

LiveRamp Reveals New Brand Identity, Announces Adobe Partnership

Meet Tabu, the sexual wellness brand focusing on pleasure after menopause

Porsche IPO: Here’s why Volkswagen wants to take the luxury sports-car brand public

IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

Walmart Search Brand Amplifier Growing In Importance For Advertisers, Data Shows

75 million gallons of paint is wasted each year. This startup turns them into brand new cans

Why Brand Awareness from Influencer Marketing Leads to Conversions

RadioShack becomes the latest brand to ‘pivot to crypto’

What is a Brand Image and How Do You Measure it?

Essential Guide on Audience Testing in Brand Naming from the World’s Largest Naming Company

A new chicken brand vows to save the climate while ending supermarket food waste. Could it really?

This clothing brand for kids is inspired by design from around the world

How to build a fashion brand that considers both its workers and the planet

Brand trust in Facebook actually fell after it changed its name to Meta

Brand Building 101: Learn How to Build a Brand