Tag: Inventory

Technology Highlights - Daily Updates on Technology & Devices

Grow Sales from Google Local Inventory Ads Using Insights From Consumer Calls
Grow Sales from Google Local Inventory Ads Using Insights From Consumer Calls

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Google App campaigns to get YouTube inventory, tROAS bidding
Google App campaigns to get YouTube inventory, tROAS bidding

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Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt
Google Display & Video 360 to default to ads.txt inventory, support app-ads.txt

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Snap Select will let advertisers reserve video inventory at fixed CPM
Snap Select will let advertisers reserve video inventory at fixed CPM

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Tesla starts selling inventory Model 3 cars on its website
Tesla starts selling inventory Model 3 cars on its website

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Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Verizon Media Releases DOOH Inventory For Its Omnichannel DSP

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Facebook launches rebranded ‘auto inventory ads,’ expands retargeting
Facebook launches rebranded ‘auto inventory ads,’ expands retargeting

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Hulu launches new private marketplace for its OTT ad inventory
Hulu launches new private marketplace for its OTT ad inventory

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Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel
Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

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SSP Smaato adds machine learning for directing inventory to DSPs
SSP Smaato adds machine learning for directing inventory to DSPs

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33Across launches ‘first open exchange with only viewable inventory’
33Across launches ‘first open exchange with only viewable inventory’

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Google allows advertisers to buy ads.txt authorized-only inventory
Google allows advertisers to buy ads.txt authorized-only inventory

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What You Need to Know About Amazon’s Inventory Performance Index
What You Need to Know About Amazon’s Inventory Performance Index

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Facebook Audience Network opens inventory to in-app header bidding
Facebook Audience Network opens inventory to in-app header bidding

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With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

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Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates

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Report: YouTube set to raise ad prices on premium ad inventory
Report: YouTube set to raise ad prices on premium ad inventory

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Here’s a case of huge inventory fraud that ads.txt could vanquish
Here’s a case of huge inventory fraud that ads.txt could vanquish

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Amobee launches an Inventory Accountability Program
Amobee launches an Inventory Accountability Program

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MIT researchers use drone fleets to track warehouse inventory
MIT researchers use drone fleets to track warehouse inventory

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Google reportedly pitching publishers on YouTube video player with ad inventory controls
Google reportedly pitching publishers on YouTube video player with ad inventory controls

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Is inventory management clouding your judgment?
Is inventory management clouding your judgment?

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Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns

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Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs
Virool’s new Vertical Video Exchange opens vertical video ad inventory to over 150 DSPs

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Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers
Smaato launches ‘first Inventory Discovery’ feature for mobile advertisers

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