IRI to help Google measure offline sales impact of YouTube ads
Webcams, AI Used To Measure Ad Content Reaction
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
ShareIQ releases a free tool to measure the value of image-based earned media on Facebook
California ballot measure could become ‘America’s GDPR’
Diagnosing Twitter: 230 proposals to measure the platform’s “health”
iSpot.tv, LiveRamp Measure TV Ad Impressions Against Digital Segments
How To Measure Your “Time Intelligence” (And Why It’s Important)
AdQuick adds tools to measure impact from Digital Out-of-Home campaigns
comScore, PlaceIQ Measure Store Visits Based On Ads Viewed, Location Data
Facebook will measure how its ads compare against, complement TV campaigns
Snapchat will let brands measure its ads’ impact on sales, results against rivals
To Create A Carbon-Neutral Restaurant, First You Have To Measure The Footprint
Snap acquires Placed to better measure in-app ads to in-store sales
Integral Ad Science launches beta to measure & optimize ad exposure time at the user level
comScore Uses Home Panel To Measure Connected Devices
Nintendo Switch Review: Past And Future In Equal Measure
Even In The Tech Industry, Sticky Tape Remains A Preferred Security Measure
Physicists create a ‘quantum ruler’ to measure the universe
Facebook is putting maps in ads and will measure store visits
Pinterest starts to measure the in-store sales impact of Promoted Pins
This Startup Is using games To Measure Creativity–And train Us methods to unencumber It
PlaceIQ & Acxiom Use location information To Measure Offline influence Of Addressable tv
a class-action suit Claims Fitbit gadgets Inaccurately Measure heart price