Facebook launches playable ads, tests retention optimization for app advertising
Say hello to Voice Interface Optimization
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
AdSense rolls out ad balance optimization tool for publishers
Cedato launches Video Supply Path Optimization in its new premium marketplace
Nanigans launches incrementality optimization & reporting solution
Akamai Moves Into Optimization For Marketers
Google Display Network: An optimization and fraud-avoidance guide
Conversion rate optimization tools coming to AdWords with new integrations
Optimizely buys Experiment Engine for its optimization tools
Why the future is all about PASO — personal assistant search optimization
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
DialogTech and LiveRamp join to make calls a display optimization tool
Reactful offers web optimization platform to stimulate visitors’ behavior
Intelligent Agents: An A.I. View of Optimization
Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization
Making Optimization a C-Level Priority
Retooling mail optimization: how real-time moves put direct mail again into style
fb Makes information Feed more related once more With natural target audience Optimization
What Optimization Leaders Are Doing (and you should Be Doing, Too)
Google’s DoubleClick Extends lively View Reporting To Apps, provides Viewability Bid Optimization
How advert blocking may influence Your Conversion Optimization technique
data Exposes Scandalously Low Adoption Of Conversion Optimization tools