Facebook makes ThruPlay default for video campaigns, begins phasing out 10-second view optimization
Teikametrics adds hourly bidding optimization for Amazon advertising
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
Facebook introduces retention optimization option for app advertisers
Facebook launches playable ads, tests retention optimization for app advertising
Say hello to Voice Interface Optimization
NinthDecimal’s new Visit Metrics turn O2O data into ‘always-on’ optimization tool
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers
AdSense rolls out ad balance optimization tool for publishers
Cedato launches Video Supply Path Optimization in its new premium marketplace
Nanigans launches incrementality optimization & reporting solution
Akamai Moves Into Optimization For Marketers
Google Display Network: An optimization and fraud-avoidance guide
Conversion rate optimization tools coming to AdWords with new integrations
Optimizely buys Experiment Engine for its optimization tools
Why the future is all about PASO — personal assistant search optimization
Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool
Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
DialogTech and LiveRamp join to make calls a display optimization tool
Reactful offers web optimization platform to stimulate visitors’ behavior
Intelligent Agents: An A.I. View of Optimization
Ubimo and Cuebiq offer integrated offline data for real-time campaign optimization
Making Optimization a C-Level Priority
Retooling mail optimization: how real-time moves put direct mail again into style
fb Makes information Feed more related once more With natural target audience Optimization