Tag: Programmatic

After slashing programmatic exposure, P&G began advertising on more sites this summer

Collective Becomes Visto, Sharpens Programmatic, Data Focus

32% Of Marketers To Bring Programmatic Media Buying In-House

Mobile, YouTube And Programmatic Become Alphabet’s Workhorses

Using the ‘Russia strategy’ on programmatic

Programmatic Still Facing Obstacles

Avoid programmatic fraud with these strategic tips

Report: Native ad buying surges 74%, programmatic slips 12%

Kantar Media To Provide Programmatic Ad Spend, Data

The future (and present) of programmatic TV

At IAB Programmatic Symposium, digital advertising looks to grow up

Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising Specs

Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]

Your programmatic platform has an expiration date

What Role Does Programmatic Media Play In Brand Safety?

MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

Programmatic TV Ad Buying Will Never Work

Dear Google, how about OS targeting? Programmatic search?

Big Media Embrace Programmatic @TrustX

Data Integration Is Key For Getting The Most From Programmatic, Yahoo Says

Dentsu Aegis Network Acquires Programmatic Shop Accordant Media, Ups Ad Tech

DigitasLBi Appoints Emily Macdonald Head Of Programmatic

iProspect Hires Ex-Google Exec To Run Programmatic

Google Releases Numbers On Programmatic Direct Deals: Mobile Skyrockets

Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share

How Walled Gardens Hinder Brands In-House Programmatic Dream

Ad Fraud – The Biggest Threat to Programmatic?

Taykey opens Trends Advertising targeting to programmatic

IAB releases a calculator to show how so much ad spend goes to programmatic advert tech fees

Google Branches Programmatic Into other advert Media In 2016

MarTech landscape: what is Programmatic advert buying?

Startup HyPR scores $5 Million, Unveils Influencer Search Engine And Readies “Programmatic” marketplace That Vets everyone

Self-service Programmatic Platform For Advertisers On Any budget

document: cellular To Dominate Programmatic promotion, depart personal computer in the mud

Simpli.fi Steps Up Programmatic direction For local Media Buys

the many Faces Of Programmatic advert Fraud

study Finds each in style Programmatic Adoption And lack of expertise how it Works

Ex-Nielsen information Scientist Doe Joins Programmatic tv Platform Clypd As analysis Chief

Hulu Opens up to Programmatic With fb’s LiveRail And Oracle DMP

Rubicon mission Says cellular Now more than 20% Of Programmatic ad Spend

DoubleClick provides pass-instrument dimension throughout web, Native devices, Programmatic assured

forty two % Of Programmatic patrons still Get Reporting In Spreadsheet Attachments