Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Fluent Enters Programmatic Arena As Health Care Data Supplier
Google Streams Programmatic Audio Ads In DoubleClick
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Adverty launches ‘first programmatic platform’ for AR/VR in-app ads
Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display
Programmatic problems: Fixing a broken market
Mixing Blockchain With Programmatic
Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
Black Box Wines Feeds In-Store Data Into Programmatic Campaign
ANA Finds Programmatic Impacting Traditional Media Too, Especially Out-Of-Home
CMO Study: Programmatic Still Facing Obstacles
Ranker CEO ‘Nerds Out’ Over Data, Programmatic And Search
BPC Introduces Programmatic Blockchain Platform
Adyoulike Brings DCO To Native Advertising With A Programmatic Twist
After slashing programmatic exposure, P&G began advertising on more sites this summer
Collective Becomes Visto, Sharpens Programmatic, Data Focus
32% Of Marketers To Bring Programmatic Media Buying In-House
Mobile, YouTube And Programmatic Become Alphabet’s Workhorses
Using the ‘Russia strategy’ on programmatic
Programmatic Still Facing Obstacles
Avoid programmatic fraud with these strategic tips
Report: Native ad buying surges 74%, programmatic slips 12%