Tag: targeting

Technology Highlights - Daily Updates on Technology & Devices

11 Creative Strategies for Facebook Ad Targeting After the Changes
11 Creative Strategies for Facebook Ad Targeting After the Changes

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Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to
Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

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LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences

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Facebook agrees to limit ad targeting after discrimination lawsuits
Facebook agrees to limit ad targeting after discrimination lawsuits

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Facebook will show users the agencies, partners involved in Custom Audience targeting
Facebook will show users the agencies, partners involved in Custom Audience targeting

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Facebook introduces household income targeting based on U.S. ZIP code averages
Facebook introduces household income targeting based on U.S. ZIP code averages

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Quora adds search-like keyword targeting, Auction Insights for advertisers
Quora adds search-like keyword targeting, Auction Insights for advertisers

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LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn Rolls Out Interest Targeting for Advertisers

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Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting

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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

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‘Squadron 42’ developers targeting 2020 for alpha, beta releases
‘Squadron 42’ developers targeting 2020 for alpha, beta releases

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Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting
Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting

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The Death Of Keywords As Audiences Become Key To Targeting In Search
The Death Of Keywords As Audiences Become Key To Targeting In Search

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Firefly adds mobile device-like targeting to ads on car rooftops
Firefly adds mobile device-like targeting to ads on car rooftops

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Hooking them young? “Amazon Teen” is targeting kids on Snapchat
Hooking them young? “Amazon Teen” is targeting kids on Snapchat

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Here’s what Facebook says about ads and targeting on Portal
Here’s what Facebook says about ads and targeting on Portal

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

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Is Facebook the only platform using 2FA for ad targeting purposes?
Is Facebook the only platform using 2FA for ad targeting purposes?

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Marketers can now use LinkedIn category data for targeting through Bing search
Marketers can now use LinkedIn category data for targeting through Bing search

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DOJ charges Russian accountant with targeting 2018 midterms
DOJ charges Russian accountant with targeting 2018 midterms

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Quora introduces Broad Targeting, says audience hits 300 million monthly users
Quora introduces Broad Targeting, says audience hits 300 million monthly users

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AdTheorent launches Relationship Targeting
AdTheorent launches Relationship Targeting

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Viant adds purchase-based targeting for CPG ads
Viant adds purchase-based targeting for CPG ads

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Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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