Tag: targeting

Facebook promises to nix its tools for discriminatory ad targeting
Facebook promises to nix its tools for discriminatory ad targeting

Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

SMX Advanced recap: Audience targeting in a privacy-centric world
SMX Advanced recap: Audience targeting in a privacy-centric world

Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

Neura and In Loco are launching new efforts to tap the real world for targeting
Neura and In Loco are launching new efforts to tap the real world for targeting

Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

Facebook to limit weapon accessory ad targeting to users 18 & over
Facebook to limit weapon accessory ad targeting to users 18 & over

LiveRamp brings its search targeting to Bing Ads
LiveRamp brings its search targeting to Bing Ads

Survey: 87% of mobile marketers see success with location targeting
Survey: 87% of mobile marketers see success with location targeting

IAB Proposes Framework To Standardize Targeting Data
IAB Proposes Framework To Standardize Targeting Data

IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data
IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data

Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns
Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns

Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

Twitter emoji ad targeting is still new territory for some brands
Twitter emoji ad targeting is still new territory for some brands

Quora launches List Match Targeting for reaching audiences based on email lists
Quora launches List Match Targeting for reaching audiences based on email lists

TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities
TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities

1plusX adds search-like keyword targeting to its DMP
1plusX adds search-like keyword targeting to its DMP

Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting
Ad tech firms join PageFair’s new Perimeter initiative for GDPR-compliant ad targeting

A New Challenge For Ad Targeting: GDPR Compliance
A New Challenge For Ad Targeting: GDPR Compliance

Hackers shut down plant by targeting its safety system
Hackers shut down plant by targeting its safety system

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting
AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match Expands to Include Targeting by Phone Number & Address
Google Customer Match Expands to Include Targeting by Phone Number & Address

YouTube’s Broken Targeting Tool Threatens Brand Safety
YouTube’s Broken Targeting Tool Threatens Brand Safety

Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’


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