Tag: targeting

Technology Highlights - Daily Updates on Technology & Devices

Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting

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Google announces changes to environment, position targeting settings in DV360
Google announces changes to environment, position targeting settings in DV360

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Privacy-killing behavioral ad targeting isn’t worth it for publishers, study says
Privacy-killing behavioral ad targeting isn’t worth it for publishers, study says

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LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition
LinkedIn looks to improve ad targeting, attribution capabilities with Drawbridge acquisition

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Google Unveils New Look; Facebook Ad Targeting Weakens
Google Unveils New Look; Facebook Ad Targeting Weakens

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Facebook warns advertisers ‘Clear History’ tool may impact ad targeting
Facebook warns advertisers ‘Clear History’ tool may impact ad targeting

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11 Creative Strategies for Facebook Ad Targeting After the Changes
11 Creative Strategies for Facebook Ad Targeting After the Changes

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Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to
Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

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LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences
LinkedIn Brings In Bing Data For Interest Targeting, Adds Lookalike Audiences

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Facebook agrees to limit ad targeting after discrimination lawsuits
Facebook agrees to limit ad targeting after discrimination lawsuits

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Facebook will show users the agencies, partners involved in Custom Audience targeting
Facebook will show users the agencies, partners involved in Custom Audience targeting

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Facebook introduces household income targeting based on U.S. ZIP code averages
Facebook introduces household income targeting based on U.S. ZIP code averages

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Quora adds search-like keyword targeting, Auction Insights for advertisers
Quora adds search-like keyword targeting, Auction Insights for advertisers

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LinkedIn Rolls Out Interest Targeting for Advertisers
LinkedIn Rolls Out Interest Targeting for Advertisers

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Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting
Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting

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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

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‘Squadron 42’ developers targeting 2020 for alpha, beta releases
‘Squadron 42’ developers targeting 2020 for alpha, beta releases

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Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting
Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting

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The Death Of Keywords As Audiences Become Key To Targeting In Search
The Death Of Keywords As Audiences Become Key To Targeting In Search

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Firefly adds mobile device-like targeting to ads on car rooftops
Firefly adds mobile device-like targeting to ads on car rooftops

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Hooking them young? “Amazon Teen” is targeting kids on Snapchat
Hooking them young? “Amazon Teen” is targeting kids on Snapchat

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Here’s what Facebook says about ads and targeting on Portal
Here’s what Facebook says about ads and targeting on Portal

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

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Is Facebook the only platform using 2FA for ad targeting purposes?
Is Facebook the only platform using 2FA for ad targeting purposes?

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Marketers can now use LinkedIn category data for targeting through Bing search
Marketers can now use LinkedIn category data for targeting through Bing search

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