Tag: targeting

Technology Highlights - Daily Updates on Technology & Devices

Quora introduces Broad Targeting, says audience hits 300 million monthly users
Quora introduces Broad Targeting, says audience hits 300 million monthly users

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AdTheorent launches Relationship Targeting
AdTheorent launches Relationship Targeting

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Viant adds purchase-based targeting for CPG ads
Viant adds purchase-based targeting for CPG ads

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Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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Swrve’s new platform enables ‘payload’ targeting and triggering
Swrve’s new platform enables ‘payload’ targeting and triggering

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British bank Monzo is targeting teens and their piggybanks
British bank Monzo is targeting teens and their piggybanks

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

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Facebook promises to nix its tools for discriminatory ad targeting
Facebook promises to nix its tools for discriminatory ad targeting

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Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

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SMX Advanced recap: Audience targeting in a privacy-centric world
SMX Advanced recap: Audience targeting in a privacy-centric world

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Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

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Neura and In Loco are launching new efforts to tap the real world for targeting
Neura and In Loco are launching new efforts to tap the real world for targeting

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Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

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Facebook to limit weapon accessory ad targeting to users 18 & over
Facebook to limit weapon accessory ad targeting to users 18 & over

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LiveRamp brings its search targeting to Bing Ads
LiveRamp brings its search targeting to Bing Ads

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Survey: 87% of mobile marketers see success with location targeting
Survey: 87% of mobile marketers see success with location targeting

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IAB Proposes Framework To Standardize Targeting Data
IAB Proposes Framework To Standardize Targeting Data

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IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data
IAB Tech Lab Proposes Framework To Standardize Information About Targeting Data

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Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns
Hacker Group Is Targeting Healthcare For Corporate Espionage, Symantec Warns

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Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data

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Twitter emoji ad targeting is still new territory for some brands
Twitter emoji ad targeting is still new territory for some brands

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Quora launches List Match Targeting for reaching audiences based on email lists
Quora launches List Match Targeting for reaching audiences based on email lists

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TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities
TVSquared’s Kevin O’Reilly Explains Digital TV Targeting Possibilities

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