Tag: targeting

Technology Highlights - Daily Updates on Technology & Devices

‘Squadron 42’ developers targeting 2020 for alpha, beta releases
‘Squadron 42’ developers targeting 2020 for alpha, beta releases

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Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting
Slindir, the dating app for “healthy” singles, knows exactly who it’s targeting

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The Death Of Keywords As Audiences Become Key To Targeting In Search
The Death Of Keywords As Audiences Become Key To Targeting In Search

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Firefly adds mobile device-like targeting to ads on car rooftops
Firefly adds mobile device-like targeting to ads on car rooftops

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Hooking them young? “Amazon Teen” is targeting kids on Snapchat
Hooking them young? “Amazon Teen” is targeting kids on Snapchat

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Here’s what Facebook says about ads and targeting on Portal
Here’s what Facebook says about ads and targeting on Portal

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Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV
Audience targeting service Simulmedia launches ‘first’ direct-to-consumer ad marketplace for linear TV

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Is Facebook the only platform using 2FA for ad targeting purposes?
Is Facebook the only platform using 2FA for ad targeting purposes?

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Marketers can now use LinkedIn category data for targeting through Bing search
Marketers can now use LinkedIn category data for targeting through Bing search

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DOJ charges Russian accountant with targeting 2018 midterms
DOJ charges Russian accountant with targeting 2018 midterms

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Quora introduces Broad Targeting, says audience hits 300 million monthly users
Quora introduces Broad Targeting, says audience hits 300 million monthly users

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AdTheorent launches Relationship Targeting
AdTheorent launches Relationship Targeting

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Viant adds purchase-based targeting for CPG ads
Viant adds purchase-based targeting for CPG ads

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Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups
Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

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Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments
Viant Launches Purchase Cycle Ad Targeting, BevMo Programmatic Audience Segments

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Swrve’s new platform enables ‘payload’ targeting and triggering
Swrve’s new platform enables ‘payload’ targeting and triggering

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British bank Monzo is targeting teens and their piggybanks
British bank Monzo is targeting teens and their piggybanks

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe
LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

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Facebook promises to nix its tools for discriminatory ad targeting
Facebook promises to nix its tools for discriminatory ad targeting

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Simpli.fi Adds Location-Based TV To Platform For Ad Targeting
Simpli.fi Adds Location-Based TV To Platform For Ad Targeting

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Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale
Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale

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SMX Advanced recap: Audience targeting in a privacy-centric world
SMX Advanced recap: Audience targeting in a privacy-centric world

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Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting
Post-GDPR, Purch points to 70 percent consent rates and the sweet spot for contextual targeting

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Neura and In Loco are launching new efforts to tap the real world for targeting
Neura and In Loco are launching new efforts to tap the real world for targeting

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Adobe adds Attribution IQ, travel industry features and smart speaker targeting
Adobe adds Attribution IQ, travel industry features and smart speaker targeting

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