The Demographics of Social Media users in 2016

by using Warren Knight January 5, 2016 observe @warrenknight

January 5, 2016

it is well and actually 2016 which means it’s time to revisit research and knowledge that might have modified. I at all times make certain the info I share is related to my target audience and latest enough for it to be utilized to a industry at the moment.

whilst sat consuming my breakfast in Tenerife only a few days in the past, I got here throughout a bit of analysis from PewResearchCentre that I knew needed to be shared. Their research on the other hand was once according to america market, and not the uk. in case you are a industry that primarily sells to the United States, check out this research here.

After doing further research, I came throughout some great information from more than a few web sites in response to the united kingdom demographics of social media users.

basic information

the United Kingdom has a population of sixty four.1 million and 89% of this inhabitants is an lively web person. 38 million individuals actively use social media and an additional 50% of total inhabitants actively use their mobiles to get admission to their social media.

on the grounds that January 2014, there has been a four% boom in energetic internet users, 6% increase in social media customers and 7% raise in mobile users having access to social media.

fb

facebook continues to be the best social community with over 1.44 billion month-to-month lively users worldwide and over 31 million in the UK on my own. facebook’s demographic within the UK is rather even with forty nine% male users, and 51% female. did you know that 60% of the united kingdom inhabitants has a fb account? while fb’s youthful demographic seem to be having a look somewhere else, they nonetheless have a powerful 2.5million of thirteen-17 12 months olds the use of fb, along with 26% of customers nonetheless within the 25-34 age demographic.

TWITTER

My favourite social network; Twitter has over 15 million lively users in the UK and over 65% of these customers are underneath the age of 34. Over eighty% of the 15 million active customers access the social network from their cell with an additional 29% checking their Twitter feed a couple of occasions right through the day.

identical to facebook, Twitter is quite even with 49% males and 51% feminine with regard to consumer demographic. There are over four hundred million tweets sent daily, and on the subject of 75% of users are following lower than 50 twitter bills.

Pinterest launched in 2010 and in just two years, it had increased its visitors by 789% with 200,000 UK customers. As that you would be able to predict, Pinterest’s demographics are less balanced than Twitter or fb with 62% of users feminine, and 38% of customers male. There were reviews suggesting an improved female utilization as much as 80% however no solid evidence to beef up this… yet. were you aware that 88% of all Pinterest customers bought a product they pinned and an extra forty nine% have purchased 5 of extra merchandise they pinned?

INSTAGRAM

remaining yr, Instagram overtook Twitter relating to global users (300m on Instagram, and 280m on Twitter).

ninety% of UK Instagram users are below 35, with a high quantity of those female which can be probably dwelling in city areas.

in step with eMarketer, merchandising income generated through Instagram will attain just under £1 billion in 2016 and by means of 2018, it’s estimated that there will be over 106 million Instagram users in just the US.

nonetheless the B2B social network chief, LinkedIn has over 60 million views every month in simply the uk. there’s a mild shift in regards to age and gender demographics with only 21% of customers beneath the age of 35 and 79% of users are males.

Two new participants subscribe to LinkedIn every 2nd, there are 187 million month-to-month distinctive guests and forty% of LinkedIn customers test their account each day. LinkedIn can also be used in over 200 international locations and is on hand in 20 completely different languages.

GOOGLE+

Google+ has over 400 million users worldwide, with sixty three% of these customers male, and 37% female. in the UK, forty one% of users fall in the 18-24 age demographic and 29% of users fall in the 25-34 age demographic.

fifty four% of Google+ customers log into their account to remain in touch with friends whilst a further forty two% use Google+ to engage with brand content material. the typical month-to-month time spent on Google+ is 7 minutes, with a standard seek advice from period at just under four minutes.

it can be troublesome to find statistics in line with the united kingdom market. i have shared simply among the key knowledge round each and every social community and the demographics of social media customers.