This Lacoste Interactive Tennis fit Doubles As An E-commerce apparel website

The French style model’s “lookbook” allows you to have interaction with a gaggle of male models the use of a tennis ball on the monitor.

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In February, Lacoste created a series of Instagram and Vine movies to introduce a new tennis racket and fashion line. This week, working with Fred & Farid Shanghai, the emblem has launched a cellular- and computer-primarily based “lookbook.”

the trouble, designed to advertise the limited version LT12 line launch in China, is timed to coincide with the French Open, aka Roland-Garros, at the moment going down in Paris.

The lookbook features models sporting Lacoste fashion. however that’s not all they’re doing. They’re in truth at a tennis in shape, and for those who transfer the cursor (on the desktop) or your finger (on cell) across the screen, that you can transfer a tennis ball around the screen and the fashions’ heads will flip to observe the ball.

along with that game-staring at spectacle, items worn via the fashions may also be clicked and bought directly from within the recreation. Humorously, every time a product runs out, the model appears half-naked.

here’s the cell web site. be aware the position of the tennis ball in the lower heart of the display:

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up to now, Lacoste has launched a mobile app that helps tennis players find courts and companions in New York city.

here’s a video detailing the brand new effort:


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concerning the creator

Steve corridor is a marketing skilled, publisher, creator, community manager, photographer and all-round lover of merchandising.

(Some images used below license from Shutterstock.com.)

 

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