top one hundred brands according to client perception: Google No. 1 Two Years In A Row
FutureBrand Index 2015 surveyed 3,000 consumers to rank top a hundred largest world firms based on brand perceptions.
For the 2d year in a row, Google tops FutureBrand’s list of high 100 firms ranked through consumer model notion. Apple took the No. 2 spot, up two locations from last 12 months, adopted with the aid of Microsoft at No. 3.
Going off the highest 100 global firms according to market capitalization from the uk research firm PwC, FutureBrand surveyed three,000 consumers, asking them to attain the businesses on 18 different attributes, together with consistency, pleasure, authenticity, innovation and indispensability.
total, technology brands scored perfect with a total of 12 tech brands making the list: Google (#1), Apple (#2), Microsoft (#13), Intel (#12), TSMC (#14), Tencent Holdings (#20), facebook (#21), SAP (#37), IBM (#39), Oracle (#forty seven), Cisco programs (#61), and Qualcomm (#81).
Google, Apple and Microsoft have been the one three tech corporations that made it into the highest ten.
FutureBrands says forty eight percent of shoppers surveyed ‘strongly agree’ Google possessed all 18 of the attributed it used to rank the companies.
It ratings particularly highly on consistency (51%), pleasure (54%), authenticity (50%), innovation (fifty four%) and indispensability (50%), attributes on which it also bests Apple.
whereas nonetheless at No. 1, Google failed to score as excessive as it did last yr in the attribute of “sense of function” – dropping from 60 percent in 2014 to fifty one % this year.
FutureBrand Index 2015: high 10 brands based on client notion
in addition to expertise, healthcare was once any other “absolute best performing” sector, and Europe the “absolute best performing” area. The survey findings confirmed American companies suffered the sharpest declines in perception potential.
consistent with FutureBrand, the purpose of re-rating the top one hundred biggest corporations with the aid of model perception deals a glimpse into the lengthy-time period success of the sector’s most winning organizations.
“Our analysis established that financial value and past performance are no ensures of future model…that companies with the strongest perceptions by means of our measures have a quantifiable competitive benefit and are extra ‘future proof’ than their peers.”
(Some photography used beneath license from Shutterstock.com.)