Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes

Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes

by  @lauriesullivan, November 13, 2020

Turkey Fines Google For Online Search Dominance, Gives 6-Month Deadline To Make Changes | DeviceDaily.com

Turkey has become the latest country to fine Google for its dominance in online search.

The country set a fine of about $25.5 million (196.7 million Turkish lira), saying the Alphabet company abused its dominance. 

The Competition Authority released a statement Friday saying that Google and its parent company Alphabet have made it difficult for companies to serve up in searches if they did not buy advertising space on Google. 

The advertising revenue is only one part of the complaint, according to the Associated Press. 

The Competition Authority also says Google will need to ensure “active competition” by taking remedial measures within six months. Google also will need to offer compliance measures and annual reports for five years.

The European Union has fined Google more than $9.7 billion (8.2 billion euros) in three antitrust cases. One of the most recent is a $2.6 billion EU antitrust fine, which Reuters reported prompted a judge to ask how a “rich company can miss a relatively paltry amount.”

The ruling is expected next year. 

MediaPost.com: Search & Performance Marketing Daily

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