Twitter’s live TV lineup grows with three Bloomberg weekday shows

If Facebook wants to be the YouTube of digital live video, Twitter apparently wants to be the Hulu.

Twitter has struck another deal to bring traditional live TV programming to its platform. Bloomberg will syndicate three of its live TV shows — “Bloomberg West,” “What’d You Miss?” and “With All Due Respect” — on Twitter every weekday at the same time as they air on TV.

The shows will carry ads, and Twitter and Bloomberg will split that revenue, according to a person familiar with the matter. A Twitter spokesperson declined to comment on the ad portion of the deal.

Twitter CEO Jack Dorsey has repeatedly associated Twitter with live on the company’s earnings calls since becoming its permanent CEO again last year and continues to back the claim with live video deals.

Earlier this year, Twitter struck a deal with the NFL to broadcast Thursday Night Football games on Twitter. And in the past week, Twitter has aired Wimbledon-related live coverage with ESPN and announced a deal with CBS News to simulcast its live coverage of the Democratic and Republican political conventions.

About The Author

Tim Peterson

Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason Kilar’s attempt to take on YouTube and the assemblage of Amazon’s ad-tech stack; analyzed YouTube’s programming strategy, Facebook’s ad-tech ambitions and ad blocking’s rise; and documented digital video’s biggest annual event VidCon, BuzzFeed’s branded video production process and Snapchat Discover’s ad load six months after launch. He has also developed tools to monitor brands’ early adoption of live-streaming apps, compare Yahoo’s and Google’s search designs and examine the NFL’s YouTube and Facebook video strategies.