Two of YouTube’s top 10 videos of the yr were commercials!
December 17, 2015
generally after we call to mind “viral movies” we visualize lovable kids, adults appearing like youngsters, absurd pranks, and a plethora of cat videos. whereas this 12 months’s prime 10 most seen YouTube clips did include an cute crew of youngsters doing the “whip/nae nae,” a husband pranking his wife with the aid of turning their house into a plastic ball pit, and a 6ft man turning himself into a human water balloon, now not one cat made the reduce in 2015! much more surprising is that two commercials snuck onto the top 10 listing.
How might this occur? Doesn’t advert blocking exist as a result of advertisements interrupt us from being entertained? no longer in the event that they’re finished well, and obviously some advertisers are getting it right.
With over 83 million views, “The conflict of the Clans: Revenge” super Bowl television industrial received 2nd place on the listing. check it out beneath.
As you can find this video incorporates a whole lot of attractive parts, together with an action-packed plot, a celeb protagonist and humor. without Liam Neeson and a great Bowl ad slot would this video have stolen the number two place? more than likely now not, however that’s to not say marketers can’t steal parts from this advert and follow it to their own strategy. moral of the story, if that you may’t afford to hire Liam or pay for primetime advert slots, focus on quality content material incorporating humor, popularity, and motion for your video commercials.
ad quantity two, which happens to be my private favorite, stole the fourth spot on the checklist with over 55 million views. The non-revenue advert Council in reality knocked it out for the park with this heartstring-pulling ad showing love behind a large X-ray screen, where couples hug, kiss and dance, and then reveal themselves to point out that love has no labels. This advert challenges society to seem prior race, age, gender, faith, incapacity or sexuality, stop making judgments, and realize that love should not be labeled. check it out for your self:
So, what can entrepreneurs take away from this advert? except a powerful message, the main takeaway is that awakening emotions must be a prime focal point of your whole video content. whether it be feelings of warmth and sentiment, surprise and delight, or disappointment and loss, if that you can make people feel one thing they’re going to keep in mind that your brand. i really consider the best tool marketers have at their disposal is leveraging the energy of human emotion of their messages.
a number of of the top movies also fell into the late night time tv category, including clips from The Tonight show with Jimmy Fallon, The Late express with James Corden, and Jimmy Kimmel live, which proves that folks watch videos to be entertained. It just goes to indicate that in case your commercials feel like leisure, people won’t even care that they’re ads!
reproduction these strategies, and who knows, perhaps your video will steal a spot in YouTube’s prime 10 of 2017!
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