WAT-AAH! teams With Partnership For a more fit america For online art auction

The water model tries to position H2O as a cooler different to sugary drinks.


Extending its Taking back the Streets campaign which launched final yr, water model WAT-AAH! has created an on-line public sale at the side of The Partnership for a more fit america, chaired by First lady Michelle Obama.

The art-themed public sale, the end result of the 12 months-long marketing campaign which involved a touring artwork convey, a series of limited adaptation water bottles and a #WATAAHWALLS effort aimed toward beautifying neighborhoods with artwork that encouraged wholesome hydration, continues the Partnership’s effort to battle childhood weight problems and promote healthy habits

The auction site, hosted by means of Paddle eight, is stuffed with images created with the aid of artists Kenny Scharf, Icy & Sot, Pose, Cope2, and Hebru Brantley (amongst others) which searching for to change the image of water as a boring alternative to sugary drinks. The artwork is available on the market to the best bidder. Bidding runs from February 24 through March 10.

Of the marketing campaign effort, WAA-TAH! Founder Rose Cameron stated:

“I based WAT-AAH! in accordance with the conviction that I knew the important thing to persuading children to adopt a more fit way of life is to no longer lecture them on what was once ‘good for them,’ but instead to make the healthier alternative extra thrilling, extra appealing and extra culturally related. Taking back the Streets [uses] the ability of boulevard artwork to bring a positive message reminding children and teenagers that choosing to drink water is among the very best, easiest and coolest choices they can make every day.”

Proceeds from the auction will support Partnership for a healthier the united states efforts in opposition to working with the non-public sector to battle childhood weight problems. last week, the group held their #PHASUMMIT at which First lady Michelle Obama spoke.


WAH-TAH!, which also has an ongoing partnership with Ariana Grande, is selling the public sale on its Instagram and Twitter pages:

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in regards to the creator

Steve corridor is a advertising professional, writer, writer, group manager, photographer and all-round lover of merchandising.

(Some photography used underneath license from Shutterstock.com.)


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