Why companies need Naming policies for the Social Handles of their employees

with the aid of Ekua Odoi March 10, 2016

March 10, 2016

SocialMediaPolicy

When US President Barack Obama posted his first tweet by the use of @POTUS – invoice Clinton was once quick to ask “Does the username stay with the administrative center?”. President Obama guaranteed him “The handle comes with the home. (…).” necessary data, as the following president would not want to create a @POTUS45 deal with.

Twitter_Handle_POTUS

So why is this story relevant for companies? Being social, issues. companies are realizing that employee advocacy is a game changer and are encouraging workers to be socially lively and interact with their networks. Social media is a superb possibility to be where our consumers are and connect in conversations early.

however, when attractive with our networks we should do this as ourselves with out including our firm title – in my case that would be “SAP” – to our social handle. as a result of in our jobs, regularly the social media handle “does no longer stick with the cubicle”.

when we go away the corporate, the deal with leaves with us. And although i might suppose that almost all of ex-employees wouldn’t deliberately cause any harm to their former company; from a governance viewpoint, firms should play it secure and make sure that a social deal with naming guiding principle is a component of their social media coverage.

an effective way to point who you’re working for is your description. right here you could add “advertising professional at (company name)”, “sales government at (company name)”, etc.

Let’s have a look at how firm executives and entrepreneurs named their handles:

they are all simply using their name.

in case your title is already taken, use a ingenious twist like FirstNameLastNameHRExecutive or SocialLastName – there are numerous choices! simply keep it professional and leave your company name out of it.

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