BrightRoll provides Advertisers access To Nielsen Digital advert ratings

“we’re doubling-down on our efforts to provide advertisers the flexibility to measure efficiency across the breadth of gadgets,” says CEO.

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BrightRoll introduced as of late it’s increasing its mobile video advert options by means of offering get right of entry to to Nielsen Digital advert rankings data across its mobile video demand facet platform (DSP).

previously often called Nielsen on-line campaign scores (OCR), the integration offers advertisers on the Yahoo-owned video ad platform tools to plot, optimize and report on campaigns from throughout the DSP. benefits embody the flexibility to confirm audience supply for each internet and cellular and move-device measurement tools. BrightRoll deals access to over 10,000 mobile web sites and apps.

“the ability to get entry to Nielsen Digital advert ratings in BrightRoll’s platform permits advertisers to have an entire view of their campaign’s full digital target market and instills self assurance that they’re reaching their most precious target market to maximize return on investment,” stated Andrew Feigenson, Managing Director, Digital, Nielsen.

BrightRoll also referred to its adoption of the just lately launched MRAID Video Addendum, which the company co-authored in collaboration with the IAB to create an business standard for in-app cell video ad efficiency metrics. The MRAID framework method mobile video commercials not require publisher-particular implementations by using offering a common API for app publishers and structures to run moibile video advertisements at scale quickly and consistent campaign reporting and dimension across the ecosystem.

“marketers are nonetheless uncertain about find out how to execute and examine the effectiveness of their mobile video campaigns” stated BrightRoll CEO and founder Tod Sacerdoti, “we are doubling-down on our efforts to present advertisers the ability to measure efficiency throughout the breadth of gadgets to raised take into account their target audiences and successfully spend advertising bucks.”

BrightRoll announced its extended set of options at lately’s Video Summit in big apple. the corporate says its newly delivered Nielsen Digital ad rankings can also be accessed via both self-serve and managed provider advertisers, while access to MRAID Video Addendum is to be had best to advertisers using BrightRoll’s managed services and products.


concerning the writer

Amy Gesenhues is 1/3 Door Media’s normal project Reporter, protecting the newest information and updates for marketing Land and Search Engine Land. From 2009 to 2012, she used to be an award-successful syndicated columnist for a lot of daily newspapers from ny to Texas. With more than ten years of marketing administration expertise, she has contributed to plenty of traditional and on-line publications, including MarketingProfs.com, SoftwareCEO.com, and gross sales and advertising and marketing administration journal. read more of Amy’s articles.

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