Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Intent Data Reveals ‘Traditional Marketing’ Disconnect Between Advertisers And Agencies
Media-Bias Chart Helps Advertisers Determine Where To Buy Media Based On Brand Values
Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Google Details What Apple’s App Tracking Transparency Policy Means For Advertisers
Year Ending On An ‘AI’ Note For Both Advertisers And Agencies
Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Google Encourages Advertisers To Use Broad Match To Improve Performance
Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
Political Advertisers Turn To No-Skip DOOH To Reach Voters
Political Advertisers Turning Back To No-Skip DOOH To Reach Voters
Yelp To Add Heat Maps, Keyword Blocking For Advertisers
Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers
This decade’s most important marketing question: What data rights do advertisers possess?
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Pinterest Monthly Users Hit Milestone As ‘Pinners’ Come Back To Advertisers
Moving On Without Apple’s Identifier For Advertisers On Apple Devices
Google Makes Swirl Ad Format Available To All Advertisers
Advertisers are running from Facebook. What’s next?
Google Discovery Ads Now Available to All Advertisers