Tag: Advertisers

Technology Highlights - Daily Updates on Technology & Devices

Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding
Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding

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Intent Data Reveals ‘Traditional Marketing’ Disconnect Between Advertisers And Agencies
Intent Data Reveals ‘Traditional Marketing’ Disconnect Between Advertisers And Agencies

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Media-Bias Chart Helps Advertisers Determine Where To Buy Media Based On Brand Values
Media-Bias Chart Helps Advertisers Determine Where To Buy Media Based On Brand Values

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Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers

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Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video

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Sabio Advertisers Have Donated $10M In Added-Value CTV Impressions
Sabio Advertisers Have Donated $10M In Added-Value CTV Impressions

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Google Details What Apple’s App Tracking Transparency Policy Means For Advertisers
Google Details What Apple’s App Tracking Transparency Policy Means For Advertisers

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SEMrush
Year Ending On An ‘AI’ Note For Both Advertisers And Agencies
Year Ending On An ‘AI’ Note For Both Advertisers And Agencies

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Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns

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Google Encourages Advertisers To Use Broad Match To Improve Performance
Google Encourages Advertisers To Use Broad Match To Improve Performance

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Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era
Agencies, Advertisers Are Not Prepared For A Post-COVID-19 Era

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More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday
More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

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Political Advertisers Turn To No-Skip DOOH To Reach Voters
Political Advertisers Turn To No-Skip DOOH To Reach Voters

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Political Advertisers Turning Back To No-Skip DOOH To Reach Voters
Political Advertisers Turning Back To No-Skip DOOH To Reach Voters

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Yelp To Add Heat Maps, Keyword Blocking For Advertisers
Yelp To Add Heat Maps, Keyword Blocking For Advertisers

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Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices

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Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers
Advertisers Will Spend $58.6 Billion On Ecommerce Ads To Reach Millions Of Consumers

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CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers
CHEQ Acquires Click-Fraud Prevention Firm ClickCease, Expands To Support SMB Advertisers

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This decade’s most important marketing question: What data rights do advertisers possess?
This decade’s most important marketing question: What data rights do advertisers possess?

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Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers

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Pinterest Monthly Users Hit Milestone As ‘Pinners’ Come Back To Advertisers
Pinterest Monthly Users Hit Milestone As ‘Pinners’ Come Back To Advertisers

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Moving On Without Apple’s Identifier For Advertisers On Apple Devices
Moving On Without Apple’s Identifier For Advertisers On Apple Devices

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Google Makes Swirl Ad Format Available To All Advertisers
Google Makes Swirl Ad Format Available To All Advertisers

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Advertisers are running from Facebook. What’s next?
Advertisers are running from Facebook. What’s next?

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Google Discovery Ads Now Available to All Advertisers
Google Discovery Ads Now Available to All Advertisers

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