Category: Branding

How do brands really stand the test of time?

How TikTok is transforming brand advertising

Hi-Chew’s new mascot, Chewbie, is a puffy, lovable lesson in branding

Trademark filing for ‘Starborn’ hints at possible Starfield DLC

Impactful branding is crucial to NGO success

This is the first Mexican taco stand to earn a Michelin star

The great Fruit of the Loom logo mystery is solved

A year after the derailment, East Palestine, Ohio, is rebranding

How Dry January became a branding event for Big Alcohol

Peloton and Lululemon are the latest in a long line of brand frenemies

Wiz Khalifa launches a grow-your-own mushroom brand. No, not that kind (exclusive)

Brands That Matter: Everything you need to know to apply before this week’s deadline

These brands are reportedly dropping Ye after his anti-Semitic remarks

No stethoscope, no problem: This scrubs company could be your new favorite athleisure brand

Dare to be less-same: Marketoon of the Week

Consumers See Rise In ‘Toxic’ UGC, Hold Brands Responsible For Policing It

Brand Interest Piques For ‘Networked Digital Signage,’ ‘Social Business’

Did Target steal this Black creator’s branding?

Seth Rogen and Evan Goldberg’s weed brand, Houseplant, is ready to light up America

What the world’s sappiest holiday ads reveal about branding in 2021

D2C Brands Driving The Highest Traffic To Their Sites

What We Can Learn from Purple and Gearbox About Brand Building

Everyone’s obsessed with brand purpose. Too bad no one understands it

3 (Relatively) Easy Ways to Get Your Brand Started on TikTok

4As Issues Brand Safety Playbook

Pete Buttigieg debuts a radical new approach to campaign branding

The simple reason why Gap Inc. is spinning off Old Navy into its own brand

Brands To Gain Consumer Personal Data From California E-Receipt Legislation

Your Swag is an Extension of Your Brand, So Don’t Neglect It

VAB: Brand Safety Remains Serious Problem For YouTube

Digitas report: Brand loyalty is at risk with voice-based purchases

Why Brands Must Get Cross-Cultural Marketing Right

Report: Victoria’s Secret is a suffering brand in the #MeToo era

Muslim Fashion Is A $254 Billion Market—But Big Brands Can’t Crack It

Republicans hate this brand even more than they hate CNN

How authentication can be a compelling branding asset

Has Purpose Made Brands Forget How To Be Cool?

The New Brand Loyalty [Infographic]

Will You Let An AI ‘Toddler’ Be Your Brand Ambassador?

Brand Relationships: Logo Design + Email Marketing

VSA Leads Borden Cheese Brand Relaunch Effort

Why Under Armour’s Kevin Plank And Golf Star Jordan Spieth Believe In Going For It