Google Is Most mentioned brand online, but Disney Is Most beloved [Study]

Infegy tracks billions of on-line conversations to decide hottest brands in response to online conversations and sentiment.
on February 25, 2015

For the 2nd yr in a row, Google was once the most talked-about brand in online conversations in 2014 — but it surely was Disney that scored absolute best for the most positive sentiment in on-line discussions.

those are a pair conclusions from social analytics company Infegy and its the world’s 50 hottest brands report. the corporate analyzed discussions of greater than 800 manufacturers throughout the net, crawling major social networks like fb and Twitter, along with blogs, forums, overview websites and news internet sites.

Google held on to the top spot as the most mentioned model although there have been 30 percent fewer mentions of the corporate in 2014 than the 12 months prior to. however Google used to be down near the center of the p.c. with best 69 percent of its mentions being sure. an additional 26 p.c had been labeled as bad, with the opposite 5 % “blended.” a lot of the net conversation about Google used to be all for devices (just like the Nexus) and apps:

google-word-cloud

the rest of the highest 10 most mentioned brands are as follows, together with a comparability to their 2013 rank:

2.) Twitter (unchanged)
three.) fb (up 1)
4.) Apple (up 1)
5.) Tumblr (down 2)
6.) Disney (unchanged)
7.) Microsoft (unchanged)
eight.) BMW (unchanged)
9.) YouTube (unchanged)
10.) Nike (up three)

Disney gained the sentiment combat, with 86 p.c of its mentions positive compared to only eleven p.c terrible mentions. CNN fared the worst, with best forty one % certain mentions. It and Fox information both had 52 p.c terrible mentions remaining 12 months.

Chevrolet suffered the biggest drop in general mentions, falling from No. 33 to No. forty six. Chipotle saw the most important achieve, moving up from No. 40 in 2013 to No. 30 remaining yr.

in regards to the author

Matt McGee is the Editor-In-Chief of Search Engine Land. His information career contains time spent in television, radio, and print journalism. After leaving traditional media within the mid-Nineteen Nineties, he started growing and advertising web pages and persevered to provide consulting services and products for more than 15 years. His seo and social media shoppers ranged from mother-and-pop small companies to one of the crucial prime 5 on-line outlets. Matt is a longtime speaker at marketing occasions around the U.S., including keynote and panelist roles.
 
(Some pictures used underneath license from Shutterstock.com.)

 

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