GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail

GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail

by  @mp_joemandese, December 16, 2020
 
GroupM Report Finds Ecommerce Growing Fast, But Still A Small Share Of Retail | DeviceDaily.com

For all of Madison Avenue’s focus on digital performance media and marketing, and how it drives ecommerce, a new report from GroupM Business Intelligence is a powerful reminder that the vast majority of retail sales still happen in a physical retail location, not online.

The GroupM “Ecommerce Report” …


Reminder: You are seeing this premium content because you are a subscriber to MediaPost’s Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.


MediaPost.com: Search & Performance Marketing Daily

(7)