How is fb Doing? 6 issues We’re maintaining a tally of

On November 4, facebook will file how it did right through its third quarter. Its business has been so robust in up to date quarters that the overarching query this time round is, basically, will the streak proceed? however there are many other issues that fb watchers are wondering about, some of so they can without a doubt be answered via its financials, and some of which may at the least come up within the accompanying convention name. equivalent to:

1. simply what number of customers Does fb Have?

officially, facebook has 1.49 billion month-to-month lively users—however that determine dates to June 30, so it can be seriously stale. it is a given that the company has sailed prior the 1.5 billion count. but through how much?

2. Are cellular advertisements nonetheless Booming?

In the 2d quarter of 2015, facebook reaped $three.8 billion from merchandising, up forty three% from a 12 months past. Three-quarters of that income got here from cellular ads, a truly stellar figure, provided that it wasn’t that way back that pundits puzzled whether the corporate would ever make so much cash from smartphone users. The stats for the 0.33 quarter might be a bellwether for its whole business.

3. whats up, What About Video?

all over fb’s last financial-outcomes name, CEO Mark Zuckerberg mentioned the corporate’s efforts to ramp up video promotion. “This quarter, we updated our news Feed rating to lend a hand folks see more of the videos they care about, and likewise began checking out new choices for video monetization to assist our companions construct their businesses,” he reported. “We’re excited about the opportunity of persevered work right here.” facebook didn’t, then again, say what quantity of money it had made from video merchandising that quarter. If it will get extra explicit this time, we’ll know whether that funding is starting to pay off.

four. besides facebook, What Else Is On Its way to creating wealth?

The facebook provider itself is doing so well that the corporate’s other offerings—like Instagram, WhatsApp, and the stand-on my own Messenger app—have had the posh of figuring out their trade models at a leisurely percent. Instagram particularly is fairly a ways along in integrating advertising into the expertise, and with 400 million month-to-month lively users, it will start to contribute to its mum or dad firm’s base line at some point. fb is unlikely to talk relating to explicit greenback quantities, but it would as a minimum throw out some tidbits about its growth.

5. Oculus Rift: When, and how much?

At a San Francisco media experience remaining June, facebook introduced that the Oculus Rift virtual-reality headset would arrive in the first quarter of next yr. We’re nonetheless ready for a extra specific launch date, though—to not mention a price tag. Oculus will come up in fb’s conference call, evidently; the one question is whether or not we are going to study the rest new.

6. How’s Connecting the remainder of the arena Going?

Quarterly financial results are about how a company is doing right now. but fb is deeply invested in lengthy-time period efforts to are living up to its mission of connecting the world, via initiatives similar to its web.org Free basics app for customers in growing economies and Aquila, the drone it’s creating to shoot the web right down to far flung areas by way of laser. These initiatives may in the end develop into alternatives for the corporate to monetize eyeballs that wouldn’t in any other case have get admission to to fb. For now, they involve spending money, now not making it—however Zuckerberg would possibly smartly present new data factors in the case of their growth.