Limelight ratings $3 Million To Launch Its reside advertising Platform In US

Toronto-primarily based firm says that is the first set of digital tools designed particularly for face-to-face events like test drives, in-person product sampling, change presentations and so forth.

Registration

whilst digital media has exploded, live advertising situations proceed to thrive. This week, Toronto-based totally Limelight Platform introduced it has scored its first outside funding — $three.1 million in seed funding — to launch its cloud-primarily based platform for reside advertising in the us.

The platform, which the corporate says is the primary of its variety, is designed particularly with are living advertising and marketing events in thoughts, so brands can codelessly plan, construct, present and measure actions during take a look at drives, change presentations, product sampling situations, in-particular person shopper showcases and the like. On its site, Limelight defines live advertising:

have you ever been on the grocery store and someone in a company’s branded apparel strategies you and asks you for those who prefer to pattern their product? How many times have you ever viewed a brand provide one thing away and also you go as much as them to get your free pattern? That face-to-face interaction between the customer and the brand is what defines are living advertising.

An offline mode lets in for captured information like prospective leads’ contact data to be cached until there’s a good interet connection, given that many venues have spotty Wi-Fi reception. There are constructed-in legal waivers, emails can be brought on by leads’ demographics, and scanned auto licenses can pre-populate varieties like purposes for auto insurance.

brands may also create experience-particular web sites, kiosks and mobile web sites, capture a QR code or trade card and have the information tagged for the experience, or set up a registration web site for sooner than, all through or after the event.

other purposes embrace product demos, mall tours, contests, surveys and visitor lists. data is analyzed to help resolve return on funding from a are living marketing get together, and leads can be exported by the use of API to advertising and marketing systems like customer relationship administration (CRM) systems.

Limelight

the corporate says its platform used to be used throughout its beta phase through the Canadian divisions of such main brands as Allstate, BMW, Bosch, Infiniti, Mercedes-Benz and Scotiabank.

Marianne MacNeil, event marketing manager of BMW Canada, said in a statement that her firm employed the platform ultimate year at auto displays and new car launches, enabling BMW to “increase and measure the customer experience.”

CEO and founder Jonah Midanik told me that L’Oréal has used the platform for growing an adventure-specific cellular balloting app, whereas Allstate generated an event-specific cellular discount.

despite the fact that made available in Canada as a beta in 2014, the platform was once only launched in a worldwide unencumber version in late December of this earlier 12 months, a couple of weeks ago.

Midanik described his company’s platform as the only one “the place you are able to do all these items” without needing to adapt an current device or build a new one.

competitors, he stated, are usually “ad businesses with cobbled-together options.” Some advertising and marketing instruments have capabilities for live situations, similar to social tool Postano‘s make stronger for social media partitions in brick-and-mortar environments. Midanik mentioned that some basic social wall capability was coming.

The seed funding round was led by using Rowanwood Ventures and incorporated Jason Tryfon, Sandhill Angels, Hyde Park Ventures and Acceleprise Ventures.


(Some images used under license from Shutterstock.com.)

 

advertising and marketing Land – web advertising news, strategies & guidelines

(24)