Multicultural Ad Growth, By Ethnic Group

Multicultural Ad Growth, By Ethnic Group

by  @mp_joemandese, December 18, 2019
Multicultural Ad Growth, By Ethnic Group | DeviceDaily.com

While overall multicultural advertising and marketing spending in the U.S. is growing at about the rate of the general marketplace, some ethnic segments are growing faster than others, especially media targeting Asian Americans.

Overall multicultural spending few 5.6% in 2018, according to the latest edition of PQ Media’s Multicultural Media …

MediaPost.com: Search Marketing Daily

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