Quora launches retargeting for advertisers

Advertisers can build audience lists and create ads targeted to segments of past site visitors.

Quora launches retargeting for advertisers | DeviceDaily.com

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network.

It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage of Quora’s recent integration with customer data platform Segment.

Advertisers can then build audiences based on users’ site visit behavior.

 

Quora launches retargeting for advertisers | DeviceDaily.com

A new Audience Targeting tab is now available under the Manage Ads section in Quora Ads Manager. It’s not possible to exclude audiences, yet, but that is likely on the roadmap.

Quora launches retargeting for advertisers | DeviceDaily.com

For more on Quora advertising, check out:

7 Quora ads mistakes and how to avoid them

 

Here’s what performance advertisers are saying about Quora’s new ad platform


 

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