Start with Google Analytics Landing Page Report to Find Valuable Insight [Video]
Google Analytics is a popular tool for analyzing the traffic that a website receives. There is a lot of data that you can get lost in. It provides details about where your site visitors come from, how they interact with your site, and what devices they are using.
WHY YOU MUST ANALYZE YOUR GOOGLE ANALYTICS LANDING PAGE REPORT
Analytics is an essential component to understanding the goals and success of a landing page.
A successful landing page provides a clear path for users to take and increases the conversion rates. Some of the key factors that contribute to conversion rates are:
-Ease of navigation
-Clear call to action
The Google Analytics Landing Page report will show how well these components work together on your website.
TRAFFIC TO YOUR LANDING PAGES
This isn’t a one-size-fits-all solution. These widgets depend on what kind of web property you have and what’s important for you to track. This should still provide you with guidelines on how to configure your overview dashboard.
The Google Analytics Landing Page Report gives you a breakdown of your traffic. You can find the landing pages with the most traffic, that is the pages that users first view the most.
As these pages might be an introduction of your website to a user, Google Analytics includes data on the number of new users that view landing pages.
BEHAVIOR AND USER ENGAGEMENT FROM LANDING PAGES
Creating landing pages with high user engagement will lead to higher conversion rates. This is because it provides a better experience for the visitors of the site. The content should be clear, concise, and easy-to-understand in order to maintain their interest in the product or service being offered by the company.
In this report, Google Analytics shows you how users engage with your landing pages. You can see if users are inclined to navigate around your website.
LANDING PAGES THAT LEAD TO CONVERSIONS
Finally, Google Analytics report provides data on whether your landing pages bring users to convert on your website. You can select what kind of conversions you’d like to view against the landing page report.
For example, this can be a destination page, your definition of successfully engaged users such as those viewing more than four pages, a specific engagement, or purchasing a product.
LEVERAGE THE DATA TO IMPROVE YOUR WEBSITE
You can use the data from the landing page report to uncover insight about the performance of your landing pages. This will enable you to test elements of your pages and improve the user experience.
This article originally appeared on Growth Learner and has been republished with permission.