Tag: Bidding

Paul Weiss’s capitulation to Trump was shocking—but the law firm has been doing Exxon’s bidding for years

Google Develops Data-Driven Simulation Tool To Measure Automated Bidding

Google Will Allow Advertisers To Adjust Conversion Values In Smart Bidding

Microsoft Ads Adds Target Impression Share Bidding Option

UK Information Commissioner’s Office Resumes Investigation On Real-Time Bidding

Pinterest Launches Commerce Tools With Automated Bidding

OAAA Launches Working Group, Sets Standards For Real-Time Bidding

Facebook Audience Network Moving To Bidding Only In 2021

With Ad Budgets Under The Microscope, Some Magnify Google Custom Bidding

Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives

Snapchat extends video ads to 3 minutes, adds new features, Goal-Based Bidding

Democrats, Republicans Battle Over Competitive Search Bidding

UK regulator says real-time bidding violates GDPR

Google App campaigns to get YouTube inventory, tROAS bidding

Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy

Veteran Ad Exec Launches Local Weather-Based Bidding For Search

An Hourly Bidding Algorithm Launches For Amazon Advertising

Teikametrics adds hourly bidding optimization for Amazon advertising

Adobe Advertising Cloud Search Adds Support For Google Target CPA, ROAS Bidding

Amazon enables dynamic bidding, bid adjustments for Sponsored Products ads

New Conversion-Based Bidding For Google Display

Merkle launches bidding platform tailored for Amazon sponsored brand ads

Google adds pay for conversions bidding in Display campaigns

Advertisers can now use CPM bidding to buy Quora ads

Facebook Audience Network opens inventory to in-app header bidding

Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%

Report: Header Bidding Is Thriving

AerServ Joins Google’s Exchange Bidding For Mobile Apps

Header Bidding Continues To Grow, Bolstered By Mobile Adoption

Now Alexa can do your bidding through Ultimate Ears’ speakers

[24]7 Adds High-Frequency Bidding Per Device For Search Campaigns

AOL launches SDK-based header bidding for mobile apps

AdWords: Google Offers New Bidding Suggestions for Keywords

Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

Header Bidding Isn’t Helping Improve Ad Quality, Brand Safety

In A First, Facebook Rolls Out Header Bidding Through Partner Program

Facebook adopts header bidding to make its ad network more competitive with Google’s

Surprise: Only 12% of top websites are using header bidding

Header Bidding Will Become Obsolete If Google Decides To Make AdX More Transparent

With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’

Amazon Plans To Enter Header Bidding

Smaato Becomes Mobile Bidding Partner For Google’s Exchange