Tag: Brands

WFA to brands: Go beyond GDPR for online data transparency

Snapchat broadens its ad options with new Shoppable AR Lenses for brands

How Challenger Brands are Succeeding in Marketing

Consumers Lose Loyalty When Brands Make Mistakes

Twitter emoji ad targeting is still new territory for some brands

Voice Assistant Users Want Brands To Provide Innovation, Utility

CPG Brands Need to Find Their Voice

How Twitter’s latest policy update to stop spam & malicious content is impacting brands

Snapchat’s @-tagging test could help brands & influencers build their follower numbers

Some Brands Are Honoring International Women’s Day In Smarter Ways Than Others

Report: Just under 400 brands ran video ads on Snapchat Discover channels in past 3 months

Engagement Labs scores top brands among offline and online influencers

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more transparent?

Influential launches IBM Watson-powered platform to analyze a brand’s social audience

Oath Brands AOL And Yahoo Mail Suffer Service Outages

Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere

Which Super Bowl Celebrities, Brands Generated The Most Buzz?

The Super Bowl LII advertisers ready to play: Returning brands, newcomers & a handful of teaser ads

Survey: 66% of consumers want brands to take social and political positions

Sorry brands: Facebook says it’ll show more friends and family posts

Brands, Publishers Losing $1.1B To Redirected Links, Click Fraud

Search Disruptions: How Brands Will Compete With Google, Facebook In 2018

IBM: Brands Use Weather To Forecast Product Demand Created By Ads

Your Brand’s Social Media Content Calendar Template For 2018

Facebook ads can now link to brands’ WhatsApp accounts

New report: Brands set budgets and expectations for GDPR compliance

Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Google Sends 60-Day Warning To App Developers, Brands

Trusted Media Brands Hit Record Digital Performance

Brands Losing Nearly 27% of Paid-Search Clicks To Affiliates

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

Small lingerie brands take off as Victoria’s Secret slows down

Snapchat now lets brands link Sponsored Lens, Geofilter ads to their sites

An inside look at Wayfair and the new roles of brands and retailers

Twitter officially enables 280-character limit for all accounts, including brands

SmartCommerce brings the impulse-buying experience online for CPG brands this holiday season

Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

Content Analytics launches retailers’ Scorecards for brands’ product pages

Protagonist adds action tools to its narrative analytics for brands

Twitter will make its ads more transparent to brands, everyone else

Fashion Brands That Snub Multi-Brand E-tailing Do So At Their Own Peril