Tag: Data

Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

German draft law would limit your data privacy rights

Google Gifts Marketers With Distance, Location Metrics Based On Search Data

Uber Reviews: Wasted Data Vs. Information Goldmine?

Sony Sponsors Adobe Analytics Competition To Find Answers In The Data

Why The Election Won’t Dampen Data Analysts’ Job Prospects

Smart cities need banks’ data muscle more than governments

The Next Generation of Ransomware Might Leak Your Data, Not Destroy It

New Data On How Race Shapes Women’s Workplace Experiences May Surprise You

For real industrial internet insight: don’t just capture data, use it

Oracle unveils data and content updates for its Marketing Cloud

LinkedIn Data Shows More Cash-Strapped Millennials Turning To Part-Time Freelancing

Yahoo Knew Of Massive Data Breach In 2014

The Trick Data Scientists Use To Know You’re Paying Attention To Beyoncé

Rakuten Finds Facebook Mobile Data Up To 80% Inaccurate In Analytics Packages

Pinterest adds measurement, data vendors to its Marketing Partners program

Meet Personal Data Search Engine Atlas Recall

Of The Six GOP Data Guys I Know, Zero Pick Trump To Win

Apple Search Ads Show Promise Based On Preliminary Data

Will big data provide a cure-all for ailing health budgets?

Why Executives Don’t Trust Their Own Data And Analytics Insights

Amid Security Skills Shortage, Intel’s McAfee Moves Toward Data Sharing And Automation

Adobe Gives Content Creators Data On How Videos Perform

MarTech Landscape: What is a Customer Data Platform?

Customer Data Platform Institute Launches To Unify Siloed Data

Lack Of Data Challenges Advertiser-Agency Relationship, ANA Survey Shows

Bing’s Expanded Text Ads Even Outperform Google’s [Data]

New Data: Ivanka Trump Boycott Might Be Working, But Consumer Interest Remains High

IAB Names Digital Vet Dennis Buchheim Data & Ad Effectiveness Chief

Direct Marketing Association Rebrands To Data & Marketing Association

Conductor Wants To Help Marketers Make Sense Of Data

Actionable AI: Data science meets social science

Location data now becomes part of ‘big data’ in IBM’s Cognos and Watson

ISPs’ Data About Consumers Is Worth ‘A King’s Ransom,’ Privacy Guru Says

DMA Pushes Strong Data Guidelines As Info Overload Overwhelms Marketers

IgnitionOne Puts Focus On Machine Learning, Data Science

Adobe Adds Data Visualization Tools, Making It More Intelligent

Google Pulls Online, Offline Survey Data Into Analytics 360

Google shares data on how mobile is set to impact shopping this holiday

Google Releases Valuable Consumer Data Ahead of 2016 Holiday Shopping Season

DMA Pushes Stong Data Guidelines As Info Overload Overwhelms Marketers

Yahoo Loses Search Engine Partner, First Since Data Breach Reveal