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Tag: FirstParty
Technology Highlights - Daily Updates on Technology & Devices
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Jivox debuts first-party identity solution to power ad personalization
Debuts
FirstParty
Identity
Jivox
Personalization
Power
Solution
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VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
API”
Building
Creativity
Data
Elements
Fine
FirstParty
Tune
Uses
Video
VidMob
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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
audience
Custom
Facebook
FirstParty
Hygiene
List
Shows
Uploaded
Users
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Facebook to release first-party pixel for ads, pull web analytics from Safari
Analytics
Facebook
FirstParty
From
Pixel
Pull
Release
Safari
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Salesforce moves beyond first-party data with Krux integration
Beyond
Data
FirstParty
Integration
Krux
moves
Salesforce
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onto
Salesforce
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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Adds
Data
FirstParty
LiveRamp
OutOfHome
Partnership
targeting
Through
Vistar
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onto
Marketing Platforms
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this is Your First-birthday celebration information On Steroids
Data
FirstParty
Steroids
This
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onto
Data Management
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AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on
‘Pool
AdRoll
Customer
Data
FirstParty
Launches
targeting
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onto
eCommerce
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