Tag: FirstParty

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Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say

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How to get the most out of first-party data with email marketing campaigns
How to get the most out of first-party data with email marketing campaigns

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IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022

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How Dennis Publishing made first-party data core to its business transformation
How Dennis Publishing made first-party data core to its business transformation

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Getting the most out of first-party data with a CDP
Getting the most out of first-party data with a CDP

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CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data

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Centro Automates Recommendations For First-Party Data Contextual Targeting
Centro Automates Recommendations For First-Party Data Contextual Targeting

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SEMrush
A number of first-party Nintendo Switch games are on sale at GameStop
A number of first-party Nintendo Switch games are on sale at GameStop

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Jivox debuts first-party identity solution to power ad personalization
Jivox debuts first-party identity solution to power ad personalization

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VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

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Facebook to release first-party pixel for ads, pull web analytics from Safari
Facebook to release first-party pixel for ads, pull web analytics from Safari

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Salesforce moves beyond first-party data with Krux integration
Salesforce moves beyond first-party data with Krux integration

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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

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this is Your First-birthday celebration information On Steroids
this is Your First-birthday celebration information On Steroids

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AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on
AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on

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