VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook to release first-party pixel for ads, pull web analytics from Safari
Salesforce moves beyond first-party data with Krux integration
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
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