Tag: FirstParty

Technology Highlights - Daily Updates on Technology & Devices

VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

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Facebook to release first-party pixel for ads, pull web analytics from Safari
Facebook to release first-party pixel for ads, pull web analytics from Safari

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Salesforce moves beyond first-party data with Krux integration
Salesforce moves beyond first-party data with Krux integration

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Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

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this is Your First-birthday celebration information On Steroids
this is Your First-birthday celebration information On Steroids

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AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on
AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on

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