Email, First-Party Data Seen As Critical As Cookies Disappear, Brands Say
How to get the most out of first-party data with email marketing campaigns
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
How Dennis Publishing made first-party data core to its business transformation
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CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher Data
Centro Automates Recommendations For First-Party Data Contextual Targeting
A number of first-party Nintendo Switch games are on sale at GameStop
Jivox debuts first-party identity solution to power ad personalization
VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded
Facebook to release first-party pixel for ads, pull web analytics from Safari
Salesforce moves beyond first-party data with Krux integration
Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership
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