AdRoll Launches First-celebration information Pool for brand spanking new consumer concentrated on

Retargeting firm expands into higher-funnel audience concentrated on in line with intent data across the web and fb.

Ginny Marvin on June 17, 2015

advert retargeting platform, AdRoll, is branching out new customer acquisition advertising with act-alike audience concentrated on according to a pool of advertisers’ first-party information.

the new product known as Prospecting launches in beta Wednesday with more than 1,000 advertisers already participating in early check phases, says the company. Advertisers opt-in to share their anonymous first-party consumer data going back as far as seven years.

Prospecting then analyzes buying behavior patterns, buying cart data, number of commercials considered and other indicators inside an advertiser’s knowledge set and matches those signals up in opposition to other audiences within the knowledge pool — AdRoll calls it the IntentMap. advertisements can then be dynamically targeted to new customers within the pool who demonstrate identical intent behavior on any devices throughout facebook and the online. for ad targeting.

“This launch represents a brand new chapter in AdRoll’s mission of helping efficiency advertisers,” said Adam Berke, AdRoll president and CMO. “AdRoll Prospecting and the IntentMap represent a brand new way for marketers to leverage their treasured purchaser information, the use of it as a forex to achieve get admission to to excessive value audiences. When diversified first-birthday celebration data is pooled at scale, our whole network advantages with higher performance and incremental new shoppers.”

AdRoll says retargeting campaigns also resonate better with these new “higher-funnel” Prospecting audiences, stating that ZenPayroll reached higher qualified leads than from other display channels and noticed an 8x lift in retargeting engagement and 20 percent conversion elevate from AdRoll Prospecting audiences.

participating corporations vary from small industry to undertaking-degree advertisers throughout more than one verticals. interested advertisers can now follow to take part within the beta.

remaining 12 months, some other retargeting platform, excellent audience launched a product that permits advertisers to share retargeting audience information on a one-to-one firm basis.

concerning the writer

Ginny Marvin

As third Door Media’s paid media reporter, Ginny Marvin writes about paid affiliate marketing online issues including paid search, paid social, show and retargeting for Search Engine Land and marketing Land. With more than 15 years of marketing expertise, Ginny has held each in-house and agency management positions. She gives search marketing and demand era recommendation for ecommerce corporations and may also be found on Twitter as @ginnymarvin.