Tag: Marketers

Get back to basics: New Forrester report lays out priorities for mobile marketers

New MarTech Today report: A Marketer’s Guide to Integration Platform as a Service (iPaaS)

Facebook Clarifies Ad Metrics, Helps Marketers ‘Measure What Matters’

Jaywing launches neural net-powered Archetype predictive engine for non-technical marketers

Bing Ads Introduces Fix To Help Marketers Track Conversions On Safari

What Marketers Need To Know About The New “Year Of The Woman”

Google’s Deadline Looms For Marketers To Address Symantec-Issued Security Certificates

Forrester: Marketers Still Struggling To Understand Mobile

Marketers Discover Amazon Strategy Through Non-Branded Terms

Why brand marketers often win the battle but lose the war

Google Data Suggests Marketers Should ‘Keep The Lights On’ After Christmas

Singles Day was a global shopping phenomenon, but will US marketers hop on board?

Instagram’s business profiles are being used by more than 25 million marketers

What the New 280 Character Limit on Twitter Means for Marketers

Marketers Smell A New Opportunity In IoT

The cozy life of the mobile ad fraudster and how legit marketers can disrupt it

Marketers Are Opening Their Eyes To Visual Search

What Is AutoML? Why Marketers Should Care

Siri, Safari and Google Search: What does it mean for marketers?

The 5 Most Important Voice Search Stats For Marketers

32% Of Marketers To Bring Programmatic Media Buying In-House

Marketers plan to test out Facebook Stories because why not

GDPR-ready? How US email marketers can avoid hefty new EU fines

Google Attribution Rolls Out To Thousands Of Marketers

Why ABM has become a critical strategy for B2B marketers

Apocalypse for online search? Here’s how marketers can thrive

What airlines can learn from smart marketers about the customer experience

Adobe Ad Cloud’s first app lets marketers manage ad campaigns

Akamai Moves Into Optimization For Marketers

How marketers are wrestling with virtual reality’s adoption issue

What email marketers should know about iOS 11

Microsoft’s LinkedIn integration, AI and what it means for marketers

MarTech conference highlights digital marketers’ central dilemma

Marketers Should Take Another Look at Smart Glasses

Fear Of Change: What Marketers Really Think About AI

What the FTC’s latest endorsement disclosure actions mean for marketers

Video is Finally Coming to LinkedIn: Here’s What B2B Marketers Should Do

A search marketer’s view of Facebook’s advertising platform

Marketers Will Have To Seduce, Convince AI

3 Ways Marketers Can Fix Their Relationship with Finance [Infographic]

An email marketer’s top-level guide to DMARC, your best anti-phishing tool

For Marketers, Big Data Is Not Always Better Data