Tag: Marketers

Cheetah Digital’s acquisition of Wayin Inc. aims to bring first-and ‘zero-party’ data to marketers

Facebook’s digital wallet Calibra: What it could mean for marketers

Adobe Finds Marketers Lacking Data Tools Avoid Emerging Technology

How Can Big Data Benefit Marketers?

Marketers spending 43% of budgets on Google, Facebook, Amazon, want ‘alternatives’

Survey finds 89% of marketers seeing increased sales using location data

A marketer’s guide to the California Consumer Privacy Act

Latest Google AR Tech Might Be A Wake-Up Call For Marketers

Marketers Stuck On Mother’s Day Traditions As Consumers Search For Experiences

Google I/O 2019 Key Takeaways for Marketers

Marketers Can Now Optimize At The Speed Of Google

Salesforce announces Pardot Business Units for enterprise marketers

SAP announces secure, scalable business-to-business solutions for marketers

Vimeo Showcase opens up Roku, Amazon Fire to video marketers

The New Umbraco 8 is a Marketer’s Dream

Digital marketers on Pinterest IPO: Get in early while costs are low, learning opportunities are high

Is Facebook Watch a Viable Option for Marketers?

What marketers need to understand about fines under the new California Privacy Act

What marketers can do next time a major social network (ahem, Facebook) goes down

Facebook lost 15 million users? Marketers remain unfazed

Marketers less concerned about data tech, IAB annual report finds

Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As ‘Humans’

Marketers cautious about influencers’ authenticity, per new survey

What marketers should know about Hulu’s new ‘pause’ ads

Optimizely lets marketers create ideas and access experiment data through new Slack integration

Adobe Experience Manager adds features to help marketers manage assets, optimize video

Marketers can now employ Watson in any cloud or location

Marketers Not Doing Enough To Eliminate Gender-Biased Ad Targeting

U.S. marketers respond to Google’s $57 million GDPR fine

New Salesforce tools let marketers create mobile apps without developers

How are marketers using IoT in 2019?

Mobile carriers end data sharing with location aggregators; should marketers worry?

Marketers react to Gartner finding: Martech spending now exceeds staff costs

Instagram lets marketers share posts across multiple accounts

How marketers can counter chatbot backlash

Facebook’s year of apologies (to marketers)

Branch launches cross-channel cohort analysis for app marketers

What email marketers should know about Alexa’s latest feature

Marketo announces new entry-level certification for marketers

Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for

LinkedIn’s new privacy setting prohibits marketers from exporting emails

How Google’s Zero Results Affect Marketers