Tag: Measurement

Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Google Changes Click Measurement In AdWords

Google announces third-party measurement expansions with MRC, Nielsen, comScore

LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

IAB releases its newest Podcast Measurement Guidelines

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

YouTube location extensions & in-store visits measurement come out of beta

The Trade Desk integrates connected TV buying and measurement directly into its platform

MoPub Launches Viewability Measurement

Nielsen Extends Measurement Deal For The YouTube Mobile App

Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

Google Next: YouTube location extensions, in-store sales measurement now available

Facebook admits its 10th measurement mistake since September

Twitter adds 3rd-party measurement for viewability & audience verification

Audience Measurement Struggles To Keep Up With Changing Viewing Behavior

Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time

P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

Nielsen Catalina Bows Cross-Media Sales Measurement Tool With Facebook

Facebook To Release Advanced Measurement Tool

Google’s YouTube to undergo MRC audits for video viewability measurement

Adjust declares it is now entering Measurement 2.0 for mobile analytics

Facebook opens itself to measurement audit, gives brands more control over video ad buys

Google To Offer ‘Mute’ Button, Develops Cloud-Based Measurement System

YouTube gains access to Google account data for ad targeting, teases new measurement solution

Facebook’s latest measurement error undercounted Instant Articles traffic

Here’s an itemized list of Facebook’s measurement errors to date

Facebook discloses new measurement errors, continues to hone its math

IAB shares updates for MRAID, including viewability & audibility measurement

Pinterest adds measurement, data vendors to its Marketing Partners program

Roku, comScore To Deliver Video Ad Measurement Based On vCE

Unruly now offers biometric measurement of video ads

Adobe adds live video ad insertion and tighter video stream measurement

MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’

How to make air pollution measurement more accurate

Google to expand “Store Visits” online-to-offline foot traffic measurement

Google Launches Its Analytics 360 Suite to provide higher advertising and marketing measurement tools for “Micro-Moments”

Cracking The Black field of Digital size: cellular Apps

Rentrak And comScore To Merge creating vast Media size firm

YouTube Reportedly Prepping For impartial Viewability measurement

Making Rocket Launches A Breeze: NASA Unveils a new Wind size gadget