The Trade Desk integrates connected TV buying and measurement directly into its platform
MoPub Launches Viewability Measurement
Nielsen Extends Measurement Deal For The YouTube Mobile App
Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
Google Next: YouTube location extensions, in-store sales measurement now available
Facebook admits its 10th measurement mistake since September
Twitter adds 3rd-party measurement for viewability & audience verification
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
Nielsen Catalina Bows Cross-Media Sales Measurement Tool With Facebook
Facebook To Release Advanced Measurement Tool
Google’s YouTube to undergo MRC audits for video viewability measurement
Adjust declares it is now entering Measurement 2.0 for mobile analytics
Facebook opens itself to measurement audit, gives brands more control over video ad buys
Google To Offer ‘Mute’ Button, Develops Cloud-Based Measurement System
YouTube gains access to Google account data for ad targeting, teases new measurement solution
Facebook’s latest measurement error undercounted Instant Articles traffic
Here’s an itemized list of Facebook’s measurement errors to date
Facebook discloses new measurement errors, continues to hone its math
IAB shares updates for MRAID, including viewability & audibility measurement
Pinterest adds measurement, data vendors to its Marketing Partners program
Roku, comScore To Deliver Video Ad Measurement Based On vCE
Unruly now offers biometric measurement of video ads