Tag: Measurement

Technology Highlights - Daily Updates on Technology & Devices

Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

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ANA announces new measurement division to enable industry standards, accountability
ANA announces new measurement division to enable industry standards, accountability

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Snapchat adds DoubleVerify as brand safety, viewability measurement partner

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Survata Appoints Former Boost Media CEO To President, Ad Measurement
Survata Appoints Former Boost Media CEO To President, Ad Measurement

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Agencies, brands see big potential for OTT, cross-device measurement in 2019
Agencies, brands see big potential for OTT, cross-device measurement in 2019

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Truth in Measurement launches to create standards for sharing ad measurement data
Truth in Measurement launches to create standards for sharing ad measurement data

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2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First
2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First

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3 things sales leaders should know about ABM measurement
3 things sales leaders should know about ABM measurement

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IAB Tech Lab rolls out podcast measurement compliance certification program
IAB Tech Lab rolls out podcast measurement compliance certification program

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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

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YouTube rolls out more ad extensions, incremental lift measurement
YouTube rolls out more ad extensions, incremental lift measurement

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Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

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Lucid Creates Data Quality Measurement Model
Lucid Creates Data Quality Measurement Model

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Facebook updates video ad metrics & adds Moat as measurement partner
Facebook updates video ad metrics & adds Moat as measurement partner

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98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?

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In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

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Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

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Google Changes Click Measurement In AdWords
Google Changes Click Measurement In AdWords

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Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google announces third-party measurement expansions with MRC, Nielsen, comScore

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LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

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IAB releases its newest Podcast Measurement Guidelines
IAB releases its newest Podcast Measurement Guidelines

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Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

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YouTube location extensions & in-store visits measurement come out of beta
YouTube location extensions & in-store visits measurement come out of beta

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The Trade Desk integrates connected TV buying and measurement directly into its platform
The Trade Desk integrates connected TV buying and measurement directly into its platform

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