Tag: Measurement

Technology Highlights - Daily Updates on Technology & Devices

TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement

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iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement

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Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives

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Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program
Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program

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YouTube’s Measurement Program Takes On New Partners
YouTube’s Measurement Program Takes On New Partners

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Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising

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Top Measurement, Optimization Firms, According To Forrester
Top Measurement, Optimization Firms, According To Forrester

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SEMrush
Facebook rolls out ad reporting updates for cross-account, custom metric measurement
Facebook rolls out ad reporting updates for cross-account, custom metric measurement

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

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Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

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ANA announces new measurement division to enable industry standards, accountability
ANA announces new measurement division to enable industry standards, accountability

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Snapchat adds DoubleVerify as brand safety, viewability measurement partner

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Survata Appoints Former Boost Media CEO To President, Ad Measurement
Survata Appoints Former Boost Media CEO To President, Ad Measurement

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Agencies, brands see big potential for OTT, cross-device measurement in 2019
Agencies, brands see big potential for OTT, cross-device measurement in 2019

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Truth in Measurement launches to create standards for sharing ad measurement data
Truth in Measurement launches to create standards for sharing ad measurement data

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2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First
2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First

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3 things sales leaders should know about ABM measurement
3 things sales leaders should know about ABM measurement

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IAB Tech Lab rolls out podcast measurement compliance certification program
IAB Tech Lab rolls out podcast measurement compliance certification program

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IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

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YouTube rolls out more ad extensions, incremental lift measurement
YouTube rolls out more ad extensions, incremental lift measurement

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Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

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Lucid Creates Data Quality Measurement Model
Lucid Creates Data Quality Measurement Model

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Facebook updates video ad metrics & adds Moat as measurement partner
Facebook updates video ad metrics & adds Moat as measurement partner

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98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?

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In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

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