Tag: Measurement

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Google Simplifies Measurement Tag
Google Simplifies Measurement Tag

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MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement
MRC, IAB To Release Draft Of New Guidelines Overhauling In-Game Ad Measurement

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Roku expands measurement program to boost streaming advertiser experience
Roku expands measurement program to boost streaming advertiser experience

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DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement

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IAB Study Shows Marketers Facing ‘Blackout,’ Cookieless Ad Measurement Misunderstood
IAB Study Shows Marketers Facing ‘Blackout,’ Cookieless Ad Measurement Misunderstood

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Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts
Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts

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IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022

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SEMrush
Duplicate Profiles Make Facebook’s User Measurement Unreliable
Duplicate Profiles Make Facebook’s User Measurement Unreliable

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IBM Watson, Reelgood Offer NBCU New Measurement Proposals
IBM Watson, Reelgood Offer NBCU New Measurement Proposals

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Fox Adds National TV Measurement With Comscore
Fox Adds National TV Measurement With Comscore

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3 Tips to Deal With Facebook’s Aggregated Event Measurement
3 Tips to Deal With Facebook’s Aggregated Event Measurement

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Ad-To-Store Measurement Platform Launches For Amazon
Ad-To-Store Measurement Platform Launches For Amazon

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OAAA Releases ‘Industry-Wide’ Media Mobile Measurement Standard For Digital OOH Media
OAAA Releases ‘Industry-Wide’ Media Mobile Measurement Standard For Digital OOH Media

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TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement

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iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement

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Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives

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Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program
Kantar Becomes Only Measurement Partner In TikTok’s Newly Launched Marketing Program

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YouTube’s Measurement Program Takes On New Partners
YouTube’s Measurement Program Takes On New Partners

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Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising
Anzu.io And Nielsen Connectivity Bring Advanced, Real-Time Measurement To In-Game Advertising

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Top Measurement, Optimization Firms, According To Forrester
Top Measurement, Optimization Firms, According To Forrester

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Facebook rolls out ad reporting updates for cross-account, custom metric measurement
Facebook rolls out ad reporting updates for cross-account, custom metric measurement

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The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

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Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

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ANA announces new measurement division to enable industry standards, accountability
ANA announces new measurement division to enable industry standards, accountability

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Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Snapchat adds DoubleVerify as brand safety, viewability measurement partner

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