Tag: Measurement

Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

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YouTube location extensions & in-store visits measurement come out of beta
YouTube location extensions & in-store visits measurement come out of beta

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The Trade Desk integrates connected TV buying and measurement directly into its platform
The Trade Desk integrates connected TV buying and measurement directly into its platform

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MoPub Launches Viewability Measurement
MoPub Launches Viewability Measurement

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Nielsen Extends Measurement Deal For The YouTube Mobile App
Nielsen Extends Measurement Deal For The YouTube Mobile App

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Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald

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Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

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Google Next: YouTube location extensions, in-store sales measurement now available
Google Next: YouTube location extensions, in-store sales measurement now available

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Facebook admits its 10th measurement mistake since September
Facebook admits its 10th measurement mistake since September

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Twitter adds 3rd-party measurement for viewability & audience verification
Twitter adds 3rd-party measurement for viewability & audience verification

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Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior

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Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time
Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time

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P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

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Nielsen Catalina Bows Cross-Media Sales Measurement Tool With Facebook
Nielsen Catalina Bows Cross-Media Sales Measurement Tool With Facebook

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Facebook To Release Advanced Measurement Tool
Facebook To Release Advanced Measurement Tool

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Google’s YouTube to undergo MRC audits for video viewability measurement
Google’s YouTube to undergo MRC audits for video viewability measurement

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Adjust declares it is now entering Measurement 2.0 for mobile analytics
Adjust declares it is now entering Measurement 2.0 for mobile analytics

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Facebook opens itself to measurement audit, gives brands more control over video ad buys
Facebook opens itself to measurement audit, gives brands more control over video ad buys

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Google To Offer ‘Mute’ Button, Develops Cloud-Based Measurement System
Google To Offer ‘Mute’ Button, Develops Cloud-Based Measurement System

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Facebook’s latest measurement error undercounted Instant Articles traffic
Facebook’s latest measurement error undercounted Instant Articles traffic

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Here’s an itemized list of Facebook’s measurement errors to date
Here’s an itemized list of Facebook’s measurement errors to date

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Facebook discloses new measurement errors, continues to hone its math
Facebook discloses new measurement errors, continues to hone its math

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IAB shares updates for MRAID, including viewability & audibility measurement
IAB shares updates for MRAID, including viewability & audibility measurement

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Pinterest adds measurement, data vendors to its Marketing Partners program
Pinterest adds measurement, data vendors to its Marketing Partners program

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