Tag: Measurement

Technology Highlights - Daily Updates on Technology & Devices

YouTube rolls out more ad extensions, incremental lift measurement
YouTube rolls out more ad extensions, incremental lift measurement

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Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

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Lucid Creates Data Quality Measurement Model
Lucid Creates Data Quality Measurement Model

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Facebook updates video ad metrics & adds Moat as measurement partner
Facebook updates video ad metrics & adds Moat as measurement partner

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98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?

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In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

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Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

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Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

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Google Changes Click Measurement In AdWords
Google Changes Click Measurement In AdWords

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Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google announces third-party measurement expansions with MRC, Nielsen, comScore

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LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

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IAB releases its newest Podcast Measurement Guidelines
IAB releases its newest Podcast Measurement Guidelines

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Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

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YouTube location extensions & in-store visits measurement come out of beta
YouTube location extensions & in-store visits measurement come out of beta

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The Trade Desk integrates connected TV buying and measurement directly into its platform
The Trade Desk integrates connected TV buying and measurement directly into its platform

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MoPub Launches Viewability Measurement
MoPub Launches Viewability Measurement

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Nielsen Extends Measurement Deal For The YouTube Mobile App
Nielsen Extends Measurement Deal For The YouTube Mobile App

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Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald
Audience Measurement 2017: A Conversation With ARF Chief Scott McDonald

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Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN

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Google Next: YouTube location extensions, in-store sales measurement now available
Google Next: YouTube location extensions, in-store sales measurement now available

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onto YouTube
Facebook admits its 10th measurement mistake since September
Facebook admits its 10th measurement mistake since September

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Twitter adds 3rd-party measurement for viewability & audience verification
Twitter adds 3rd-party measurement for viewability & audience verification

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Audience Measurement Struggles To Keep Up With Changing Viewing Behavior
Audience Measurement Struggles To Keep Up With Changing Viewing Behavior

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Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time
Emotional Branding vs. Quantitative Measurement. Or How Fear, Happiness, Sadness, Anger, Anticipation and Surprise Beat “Buy Now” Every Time

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P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits

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