Tag: Measurement

Technology Highlights - Daily Updates on Technology & Devices

The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications

Repin Comment
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers
Nielsen’s OpenSlate integration adds brand safety measurement for video advertisers

Repin Comment
ANA announces new measurement division to enable industry standards, accountability
ANA announces new measurement division to enable industry standards, accountability

Repin Comment
Snapchat adds DoubleVerify as brand safety, viewability measurement partner
Snapchat adds DoubleVerify as brand safety, viewability measurement partner

Repin Comment
Survata Appoints Former Boost Media CEO To President, Ad Measurement
Survata Appoints Former Boost Media CEO To President, Ad Measurement

Repin Comment
Agencies, brands see big potential for OTT, cross-device measurement in 2019
Agencies, brands see big potential for OTT, cross-device measurement in 2019

Repin Comment
Truth in Measurement launches to create standards for sharing ad measurement data
Truth in Measurement launches to create standards for sharing ad measurement data

Repin Comment
2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First
2019 Predictions: Customer Experience Measurement, Touchpoints Everywhere, Privacy First

Repin Comment
3 things sales leaders should know about ABM measurement
3 things sales leaders should know about ABM measurement

Repin Comment
IAB Tech Lab rolls out podcast measurement compliance certification program
IAB Tech Lab rolls out podcast measurement compliance certification program

Repin Comment
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

Repin Comment
YouTube rolls out more ad extensions, incremental lift measurement
YouTube rolls out more ad extensions, incremental lift measurement

Repin Comment
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement
Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement

Repin Comment
Lucid Creates Data Quality Measurement Model
Lucid Creates Data Quality Measurement Model

Repin Comment
Facebook updates video ad metrics & adds Moat as measurement partner
Facebook updates video ad metrics & adds Moat as measurement partner

Repin Comment
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?
98% Of Smartphone Owners Reinstall Apps — Are Measurement Techniques In Question?

Repin Comment
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up
In Nielsen Study, Many CMOs Still Say Measurement Doesn’t Measure Up

Repin Comment
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement
Demise of Klout Scores Highlights Increasing Sophistication of Social Media Measurement

Repin Comment
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’

Repin Comment
Google Changes Click Measurement In AdWords
Google Changes Click Measurement In AdWords

Repin Comment
Google announces third-party measurement expansions with MRC, Nielsen, comScore
Google announces third-party measurement expansions with MRC, Nielsen, comScore

Repin Comment
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement

Repin Comment
IAB releases its newest Podcast Measurement Guidelines
IAB releases its newest Podcast Measurement Guidelines

Repin Comment
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement
Sizmek Partners With DoubleVerify, comScore, Integral Ad Science To Unwrap Video Measurement

Repin Comment
YouTube location extensions & in-store visits measurement come out of beta
YouTube location extensions & in-store visits measurement come out of beta

Repin Comment

Top